The PBS Idea Channel Explains Why Memes Get Old So Quickly
Allen Taylor — March 24, 2014 — Social Media
The PBS Idea Channel made a video that tries to explain why Internet Memes get old so quickly. The video explains that Memes become passé so fast due to the sheer number of them being produced and the speed at which people make them. Within months, weeks, sometimes even days, some of the most popular Memes get put on the back-burner.
The volume of visual information people absorb through the Internet makes us feel that these Memes are wasting our time because they are so present. Being “forced” to see so many Memes while you browse the Internet causes us to get bored of Memes even before we see them. The ubiquitous nature of Memes also adds to the boredom—no matter how many times a Borat “My Wife” Meme is made, it’s still a Borat “My Wife” joke.
The volume of visual information people absorb through the Internet makes us feel that these Memes are wasting our time because they are so present. Being “forced” to see so many Memes while you browse the Internet causes us to get bored of Memes even before we see them. The ubiquitous nature of Memes also adds to the boredom—no matter how many times a Borat “My Wife” Meme is made, it’s still a Borat “My Wife” joke.
Trend Themes
1. Internet Memes - Opportunity for creating new and innovative ways to keep Internet memes relevant and engaging for longer periods of time.
2. Visual Information Overload - Opportunity to develop strategies and technologies that help users manage and filter the overwhelming volume of visual information they encounter on the internet.
3. Ubiquity of Memes - Opportunity to create fresh and novel meme formats that break away from traditional and overused templates.
Industry Implications
1. Social Media - Opportunity for social media platforms to provide tools and features that facilitate the creation, discovery, and curation of memes.
2. Entertainment - Opportunity for entertainment companies to incorporate memes into their marketing and content strategies in new and innovative ways.
3. Technology - Opportunity for technology companies to develop algorithms and AI-powered solutions to analyze and predict meme popularity, as well as to create new tools for meme creation and customization.
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