Memeopoly Reinvents the Classic Board Game
Amelia Roblin — March 4, 2011 — Tech
Monopoly has been around for nearly one hundred years, and in the past 20 or so, a number of spoof versions have cropped up, with Memeopoly by Chris Olivieri being one of the most entertaining I've encountered.
Trading New York or London properties for internet content controversy, this information-age edition of the capitalist board game captures the essence of many peoples' contemporary priorities.
The pastime places the faces of online personalities, from Antoine Dodson and Rickrolling Rick Astley to the Pedobear and that cat that's really good on the keyboard. Milhouse from The Simpsons guards the Community Chest, and altogether, Urlesque.com's Memeopoly prices each persona, because viral material on the Internet is where big bucks can be made these days.
Trading New York or London properties for internet content controversy, this information-age edition of the capitalist board game captures the essence of many peoples' contemporary priorities.
The pastime places the faces of online personalities, from Antoine Dodson and Rickrolling Rick Astley to the Pedobear and that cat that's really good on the keyboard. Milhouse from The Simpsons guards the Community Chest, and altogether, Urlesque.com's Memeopoly prices each persona, because viral material on the Internet is where big bucks can be made these days.
Trend Themes
1. Spoof Board Games - The trend of creating spoof versions of classic board games presents disruptive innovation opportunities in the gaming industry by offering a fresh and humorous take on traditional games.
2. Internet Culture Parodies - The trend of incorporating internet personalities and memes into popular culture, such as Memeopoly, opens up opportunities for disruption in the entertainment industry by appealing to the digital-savvy generation.
3. Monetizing Online Viral Content - The trend of monetizing online viral content, as demonstrated by Memeopoly, highlights the potential for disruptive innovation in the digital marketing industry by finding new ways to capitalize on popular internet trends.
Industry Implications
1. Gaming - The gaming industry can explore disruptive innovation opportunities by creating more spoof versions of classic board games to cater to the evolving tastes of consumers.
2. Entertainment - The entertainment industry can find opportunities for disruption by integrating internet culture parodies into various forms of media to engage audiences on a deeper level.
3. Digital Marketing - The digital marketing industry can leverage disruptive innovation opportunities by developing innovative strategies to monetize online viral content and maximize profits for brands and content creators.
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