Starbucks Will Now Sell Megpies Alongside Its Other Bakery Treats
Katherine Pendrill — July 8, 2016 — Lifestyle
References: news.starbucks & bustle
Along with its new Affogato-Style Frappuccinos, Starbucks will also begin selling Megpies alongside its existing bakery lineup. Perfect for breakfast or a sweet afternoon snack, these delicate little pastries give consumers something new to nosh on while enjoying their favorite Starbucks brew.
Megpies are a New York delicacy created by Meghan Ritchie of Brooklyn. The pies are similar to Pop-Tarts in that they consist of a buttery pastry crust stuffed with jam filling and covered in sweet frosting. The handheld tarts are a favorite snack among New Yorkers and now Americans across the country can enjoy the delicate jam-filled pastries.
Available in both Strawberry and Cinnamon flavors, the artisan treats are the perfect accompaniment to Starbucks coffee.
Megpies are a New York delicacy created by Meghan Ritchie of Brooklyn. The pies are similar to Pop-Tarts in that they consist of a buttery pastry crust stuffed with jam filling and covered in sweet frosting. The handheld tarts are a favorite snack among New Yorkers and now Americans across the country can enjoy the delicate jam-filled pastries.
Available in both Strawberry and Cinnamon flavors, the artisan treats are the perfect accompaniment to Starbucks coffee.
Trend Themes
1. Affogato-style Frappuccinos - There is an opportunity to explore the creation of new and unique frappuccino flavors that incorporate the popular affogato-style.
2. Megpies - There is a trend towards artisanal pastries like Megpies that offer a unique twist on traditional snacks.
3. Jam-filled Pastries - There is a growing demand for jam-filled pastries as a delicious and convenient snack option.
Industry Implications
1. Coffee Shops - Coffee shops can explore partnering with local pastry artisans to offer unique and high-quality treats like Megpies alongside their coffee offerings.
2. Bakery - Bakeries can capitalize on the demand for artisanal pastries by creating their own versions of jam-filled treats like Megpies.
3. Food Manufacturing - Food manufacturers can consider producing jam-filled pastries like Megpies to meet the growing consumer demand for convenient and delectable snacks.
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