The Meghan Petersen 'Commercial Portfolio' is Anything But Commercial
Meghan Young — March 10, 2010 — Fashion
References: meghanpetersen & behance.net
Although this series of photographs is categorized under Meghan Petersen's 'Commercial Portfolio,' it seems everything but commercial. I guess that's the charm behind the images, which begin and end with candidness and quirkiness.
Having worked in the editorial and advertising industries, I can see the appeal of Meghan Petersen's work. It instantly strikes an emotional cord within her audience, unlike many blatant ads and editorials.
Having worked in the editorial and advertising industries, I can see the appeal of Meghan Petersen's work. It instantly strikes an emotional cord within her audience, unlike many blatant ads and editorials.
Trend Themes
1. Candid Photography - The trend of candid photography challenges traditional commercial aesthetics and offers a more authentic and emotional connection with the audience.
2. Quirky Advertising - The trend of incorporating quirkiness in advertising breaks away from conventional commercial norms and captures attention through distinctive and unconventional approaches.
3. Emotional Engagement - The trend of prioritizing emotional engagement in editorial and advertising industries seeks to resonate with consumers on a deeper level and foster stronger brand connections.
Industry Implications
1. Photography - The photography industry can leverage candid photography to offer unique and genuine moments, attracting clients who value authenticity and emotional storytelling.
2. Advertising - The advertising industry can embrace quirkiness as a way to stand out from competitors, engage consumers through unconventional messaging, and create memorable brand experiences.
3. Editorial - The editorial industry can explore emotional engagement techniques to captivate readers, build stronger reader loyalty, and differentiate themselves from other publications.
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