Images From Modernist Cuisine, Nathan Myhrvold's Six-Volume
Tracy Wallace — March 20, 2011 — Business
References: modernistcuisine
‘Modernist Cuisine’ is the massive self-published work by technology multimillionaire Nathan Myhrvold. The six volume set is days upon days of eye candy for chefs and food enthusiasts. 'Modernist Cuisine' offers a visually stimulating ride through the universe of of food and cooking tools along with a cadre of over 1,000 recipes.
If you have ever drooled over the “molecular gastronomy” often shown on ‘Top Chef,’ what you will find in this series is the step beyond that. The contributors of this tome hopes that those that pore over these beautiful books will throw out that old term and adopt the newest movement in food, “modernist cuisine.” The works took close to two years to write and photograph with a team of chefs and assistants working in a warehouse kitchen laboratory.
If you have ever drooled over the “molecular gastronomy” often shown on ‘Top Chef,’ what you will find in this series is the step beyond that. The contributors of this tome hopes that those that pore over these beautiful books will throw out that old term and adopt the newest movement in food, “modernist cuisine.” The works took close to two years to write and photograph with a team of chefs and assistants working in a warehouse kitchen laboratory.
Trend Themes
1. Modernist Cuisine Trend - The growing interest in modernist cuisine creates innovation opportunities for the food industry to incorporate avant-garde techniques and ingredients into their menus and offerings.
2. Self-publishing Trend - The self-publishing trend presents opportunities for authors, chefs, and other creatives to bypass traditional publishing avenues and bring their work directly to the market.
3. Multimillionaire Contribution Trend - The multimillionaire contribution trend offers opportunities for entrepreneurs and innovators to fund and support ambitious creative projects.
Industry Implications
1. Food Industry - The food industry can leverage the modernist cuisine trend by incorporating new advancements in cooking techniques and ingredients into their menus and offerings to attract food enthusiasts and adventurous eaters.
2. Publishing Industry - The publishing industry can capitalize on the self-publishing trend by offering services and support for self-publishing authors and chefs to produce and distribute their books.
3. Creative Industry - The creative industry can tap into the multimillionaire contribution trend by reaching out to wealthy individuals interested in funding and supporting ambitious and innovative creative projects.
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