The Medicom Bearbrick iPhone 5 Cases Are Quirky
Katie Pagnotta — January 16, 2013 — Art & Design
References: mediacom & highsnobiety
The Medicom 'Bearbrick' iPhone 5 covers are playful, cute and cover all your bases.
The festive bear adorned cases are flexible and made entirely of highly durable silicone. Japanese brand Medicom is known for its bear toys, but has ventured into other markets and is looking to expand its clientele with these funky iPhone accessories. Nowadays most people opt for iPhones and are looking to stand out in the crowd. By customizing your phone you can make your mobile distinct and what better way than getting a fantastic case? The bear character on the Medicom covers wraps perfectly around the iPhone 5 and there is a cut-out for camera functions.
The Medicom 'Bearbrick' iPhone 5 cases are protective, punchy and come in a full range of colors.
The festive bear adorned cases are flexible and made entirely of highly durable silicone. Japanese brand Medicom is known for its bear toys, but has ventured into other markets and is looking to expand its clientele with these funky iPhone accessories. Nowadays most people opt for iPhones and are looking to stand out in the crowd. By customizing your phone you can make your mobile distinct and what better way than getting a fantastic case? The bear character on the Medicom covers wraps perfectly around the iPhone 5 and there is a cut-out for camera functions.
The Medicom 'Bearbrick' iPhone 5 cases are protective, punchy and come in a full range of colors.
Trend Themes
1. Customized Phone Covers - Expanding market for fun and quirky phone covers that allows for personalization and stands out in a crowded market.
2. Silicone Material - Increasing use of durable and flexible silicone material in consumer products such as phone covers.
3. Brand Expansion - Companies expand into nontraditional markets to reach new customer segments such as toy brands venturing into phone accessories.
Industry Implications
1. Consumer Electronics - Opportunities for companies offering funky and durable phone covers that can be customized for different brands and models.
2. Toy Industry - Opportunities for toymakers venturing into nontraditional markets and leveraging their brand recognition to attract new customers.
3. Fashion Accessories - Opportunities for brands offering unique and fun phone covers that can double as fashion accessories to be worn as part of an outfit.
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