'FIGS' Offers High-Performance, Fashion-Forward Sanitary Clothing
Laura McQuarrie — July 12, 2018 — Fashion
References: wearfigs & fastcompany
As with many uniforms worn by professionals, medical scrubs tend to have designs that are more functional than fashionable but FIGS is a brand that delivers on both fronts. FIGS makes a range of fashion-forward, functional sanitary apparel for medical professionals in wrinkle-free designs with antimicrobial fabrics. In terms of function, the garments also include cleverly placed pockets, liquid-repelling properties and four-way stretch for the utmost comfort.
Some of the stylish options available through FIGS include collared scrub tops, tailored lab coats, jogger-style and wide-legged scrub pants. As the world of fashion heavily influences the design of the medical styles, FIGS also offers a range of limited-edition scrubs and seasonal colors.
When it came to creating FIGS, Heather Hasson, a former medical student, was inspired by some of the big-name brands in apparel that have defined themselves by creating functional athletic attire.
Some of the stylish options available through FIGS include collared scrub tops, tailored lab coats, jogger-style and wide-legged scrub pants. As the world of fashion heavily influences the design of the medical styles, FIGS also offers a range of limited-edition scrubs and seasonal colors.
When it came to creating FIGS, Heather Hasson, a former medical student, was inspired by some of the big-name brands in apparel that have defined themselves by creating functional athletic attire.
Trend Themes
1. Fashion-forward Medical Apparel - The trend of fashion-forward medical apparel presents opportunities for disruptive innovation by combining style with functionality in sanitary clothing for medical professionals.
2. Wrinkle-free Designs with Antimicrobial Fabrics - The trend of using wrinkle-free designs with antimicrobial fabrics in medical scrubs provides an opportunity for disruptive innovation in creating more durable and hygienic clothing options.
3. Limited-edition Scrubs and Seasonal Colors - The trend of offering limited-edition scrubs and seasonal colors in the medical apparel industry opens up opportunities for disruptive innovation by introducing exclusive and trendy designs.
Industry Implications
1. Medical Apparel Manufacturing - The medical apparel manufacturing industry can capitalize on the trend of fashion-forward medical apparel by incorporating style, functionality, and specialized fabrics into their product offerings.
2. Athletic Attire Industry - The athletic attire industry has an opportunity for disruptive innovation by applying their expertise in functional and comfortable clothing to create medical scrubs that offer four-way stretch, clever pockets, and liquid-repelling properties.
3. Fashion and Retail Industry - The fashion and retail industry can tap into the trend of limited-edition scrubs and seasonal colors by collaborating with medical apparel brands to create exclusive collections and drive sales.
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