IKEA Announced Its Christmas Menu for 2019 Will Be Free of Meat
Grace Mahas — October 28, 2019 — Eco
References: ikea & housebeautiful
IKEA is renowned for its amazing and affordable food and for being a leader in sustainability and has continued to set itself apart with the announcement of a meat-free Christmas menu this holiday season. All of the festive dishes will use plant-based protein and will include some of IKEA's pre-existing range of vegetarian and vegan dishes.
Some notable items on the meat-free Christmas menu include a vegetarian Brie and Cranberry Open Tart, a vegan mince pie, vegan Root Vegetable Tarte Tatin, Biryani and Veggie Balls, Chilli Non-Carne, Vegan Blueberry Mousse, and Beetroot Brownies. While the Christmas menu will be free of meat, the chain will still serve existing meat dishes on its fixed menu.
Image Credit: IKEA
Some notable items on the meat-free Christmas menu include a vegetarian Brie and Cranberry Open Tart, a vegan mince pie, vegan Root Vegetable Tarte Tatin, Biryani and Veggie Balls, Chilli Non-Carne, Vegan Blueberry Mousse, and Beetroot Brownies. While the Christmas menu will be free of meat, the chain will still serve existing meat dishes on its fixed menu.
Image Credit: IKEA
Trend Themes
1. Plant-based Christmas Menus - Opportunity for restaurants and food brands to create meat-free Christmas menus, catering to the growing demand for plant-based options during the holiday season.
2. Sustainable Food Innovation - Potential for food companies to develop sustainable alternatives to traditional meat dishes, aligning with consumer preferences for eco-friendly choices and reducing environmental impact.
3. Expansion of Vegetarian and Vegan Offerings - Rise of vegetarian and vegan dishes in popular food chains presents an opportunity for food industry players to diversify their menus and attract a broader customer base.
Industry Implications
1. Restaurants - Restaurants can seize the opportunity to create innovative and delicious plant-based Christmas menus, attracting customers who are seeking meat-free options during the holiday season.
2. Food Brands - Food brands can develop sustainable and delicious alternatives to traditional meat dishes for Christmas, tapping into the growing demand for eco-friendly and plant-based food options.
3. Hospitality - Hotels and event venues can capitalize on the trend of plant-based Christmas menus by offering a variety of festive vegetarian and vegan dishes, providing an inclusive dining experience for guests.
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