The Meatbar is Crafted with Grass-Fed Meats and Tasty Seasonings
Michael Hemsworth — July 6, 2018 — Lifestyle
References: greenspacebrands & preparedfoods
Meat snacks often come in pouches that require two hands to eat, but the new Meatbar is positioned as a convenient alternative that can be easily consumed with just one hand. Developed by Canada-based company GreenSpace Brands Inc., the bars are made with premium grass-fed beef, antibiotic-free pork, nitrate-free bacon and a series of specialty seasonings to ensure optimal flavor.
The Meatbar comes in three varieties at launch including 'Original,' 'Sriracha' and 'Sweet & Savoy' to make them applicable for consumers who are looking for a high-protein snack to enjoy between meals. The bars speak to the increasing demand for convenient food forms as consumers seek to avoid messy or awkward food varieties as they go about their daily routine.
The Meatbar comes in three varieties at launch including 'Original,' 'Sriracha' and 'Sweet & Savoy' to make them applicable for consumers who are looking for a high-protein snack to enjoy between meals. The bars speak to the increasing demand for convenient food forms as consumers seek to avoid messy or awkward food varieties as they go about their daily routine.
Trend Themes
1. One-handed Snack Consumption - Opportunity for innovative companies to develop convenient snacks that can be easily consumed with one hand.
2. Grass-fed Meat Snacks - Potential for brands to tap into the growing demand for premium, ethically sourced meat snacks made with grass-fed meats.
3. Convenience and Portability - Room for disruption in the market by creating convenient and portable food options that cater to busy consumers' on-the-go lifestyles.
Industry Implications
1. Snack Food Industry - Companies in the snack food industry can capitalize on the trend of one-handed snack consumption by developing innovative snack products that offer convenience and ease of consumption.
2. Meat Industry - Opportunity for the meat industry to create new value-added products by focusing on grass-fed meat snacks that cater to the growing demand for ethically sourced and higher quality options.
3. Convenience Food Industry - Innovative players in the convenience food industry can disrupt the market by offering portable and easy-to-consume food options that meet the needs of busy consumers.
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