The Meat-Cut Balloon Factory Exhibit is Odd and Intriguing
Jennifer Gosnell — May 21, 2012 — Art & Design
References: o-d-l.us & nohodesigndistrict
The meat-cut balloon exhibit at the Museum of Contemporary Art Chicago featured balloons that legitimately look like slabs of meat. With porterhouse, filet mignon, t-bone, sausages or flank, the butcher-inspired exhibition is not for the squeamish. Looking intensely like organs, internal tubing and other meat and animal by-product, the ridiculously realistic display is a testament to the abilities of balloons and the creativity of artists Caroline Linder, Lisa Smith, Michael Savona, Thomas Moran and Steven Haulenbeek.
Since premiering at the MCAC, the designs have moved to New York, specially made for Japan Premium Beef, available from May 18th-21st. The balloon factory specializes in balloon design straight in-house at the MCAC and have done pop-ups around Chicago and New York. Keep an eye out for the meat-lovers display.
Since premiering at the MCAC, the designs have moved to New York, specially made for Japan Premium Beef, available from May 18th-21st. The balloon factory specializes in balloon design straight in-house at the MCAC and have done pop-ups around Chicago and New York. Keep an eye out for the meat-lovers display.
Trend Themes
1. Meat-inspired Art - There is an opportunity to disrupt the art industry by exploring the use of realistic-looking meat in art installations and exhibits.
2. Balloon Design - Innovations in balloon design can take this medium beyond traditional party decor and into unique art forms.
3. Food-as-art - The trend of using food as a medium for art installations has the potential to create a new category of artistic expression.
Industry Implications
1. Art - The art industry can explore opportunities to incorporate food and balloon design into their exhibits and installations.
2. Event Planning - Event planners can look into incorporating meat-inspired balloon designs into their decor as a unique and eye-catching addition.
3. Food and Beverage - Food and beverage companies can explore opportunities to market themselves through the trend of using food as a medium for art installations and exhibits.
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