A New Mean Girls-Inspired Pop-Up Restaurant Called Fetch is Opening
Katherine Pendrill — October 2, 2019 — Business
References: foodandwine & bustle
If you're still not over you obsession with the movie 'Mean Girls,' you'll want to make your way to Santa Monica, California to dine at the new Mean Girls-inspired pop-up. Appropriately called 'Fetch,' this temporary eatery is the perfect place to relive the 2014 teen comedy.
The new Mean Girls-inspired pop-up will be open for three separate weekends over the course of this November. During each 90-minute event slot, guests will enjoy a three-course meal in a cafeteria setting inspired by the film. Guests are encouraged to wear all pink and bop along to some of the iconic songs from the movie, including seasonal hits such as infamous Jingle Bell Rock.'
Though the food and drinks are still in the development stage, early reports suggest there will be a Just Stab Caesar salad, Coach's Hot Dog, and Whatever Cheese Fries with pink cheese sauce.
Image Credit: Entertainment Pictures, Alamy Stock Photo.
The new Mean Girls-inspired pop-up will be open for three separate weekends over the course of this November. During each 90-minute event slot, guests will enjoy a three-course meal in a cafeteria setting inspired by the film. Guests are encouraged to wear all pink and bop along to some of the iconic songs from the movie, including seasonal hits such as infamous Jingle Bell Rock.'
Though the food and drinks are still in the development stage, early reports suggest there will be a Just Stab Caesar salad, Coach's Hot Dog, and Whatever Cheese Fries with pink cheese sauce.
Image Credit: Entertainment Pictures, Alamy Stock Photo.
Trend Themes
1. Comedy-inspired Pop-ups - The trend of creating themed pop-up restaurants inspired by popular comedy movies/shows can disrupt the food and beverage industry by creating unique and immersive dining experiences.
2. Movie-inspired Menu Items - The trend of creating menu items based on popular movies can disrupt the food and beverage industry by capitalizing on nostalgia and creating a unique dining experience for customers.
3. Interactive Dining Experiences - The trend of creating interactive dining experiences can disrupt the food and beverage industry by providing customers with a more engaging and memorable experience that can differentiate businesses from their competitors.
Industry Implications
1. Food and Beverage - The food and beverage industry can leverage the trend of creating themed pop-up restaurants and menu items based on popular movies/shows to create unique and immersive dining experiences that can attract and retain customers.
2. Entertainment - The entertainment industry can leverage the trend of creating interactive dining experiences to offer customers a more immersive and engaging experience that can complement their primary offerings and differentiate their business from competitors.
3. Hospitality - The hospitality industry can leverage the trend of creating themed pop-up restaurants and interactive dining experiences to enhance the overall customer experience and differentiate themselves from competitors by offering unique and memorable experiences.
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