ASICS and Freshly Created a New Meal Plans for Runners
Grace Mahas — June 1, 2022 — Lifestyle
References: about.freshly
Freshly and ASICS have partnered to curate dietician-designed meals to help runners optimize their performance and recovery. To support each stage of training, the meal plans include the Pre-Race Kit, the Post-Race Kit, and the Run, Fuel, Repeat Kit. Each plan contains 6 chef-made meals delivered fresh to your doorstep, with each taking just 3 minutes in the microwave to properly heat up.
The Pre-Race Kit boasts high carb, moderate calorie content, and protein to prepare the body for intense workouts. The Post Race Kit features moderate carbs, calories, and protein for recovery after working out. The Run, Fuel, Repeat Kit is carb- and calorie-conscious and is packed with protein to prepare for your next workout.
The Pre-Race Kit boasts high carb, moderate calorie content, and protein to prepare the body for intense workouts. The Post Race Kit features moderate carbs, calories, and protein for recovery after working out. The Run, Fuel, Repeat Kit is carb- and calorie-conscious and is packed with protein to prepare for your next workout.
Trend Themes
1. Runner-specific Meal Plans - Creating meal plans tailored to specific activities is an opportunity for businesses to cater to athletes' highly specialized needs.
2. Collaborations Between Meal Delivery Services and Athletic Brands - Partnering with athletic brands to create specialized meal plans is a disruptive opportunity for meal delivery services to expand their offerings and tap into new markets.
3. Convenient Nutrition Strategies for Athletes - Developing quick and easy nutrition solutions, like microwaveable meals, for busy athletes can create a competitive edge for businesses in the fitness industry.
Industry Implications
1. Fitness Meal Delivery Services - Partnering with athletic brands to create specialized nutrition plans can help fitness meal delivery services differentiate themselves in a crowded market.
2. Athletic Apparel Brands - Partnering with meal delivery services to offer holistic support for athletes can create a competitive edge for athletic apparel brands and help them target health and wellness markets.
3. Sports Nutrition and Supplement Companies - Developing specialized meal plans and nutrition products for athletes in different stages of training can provide opportunities for growth and expansion for sports nutrition and supplement companies.
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