The New McTasters Sandwiches are Inspired by Global Cuisine
Katherine Pendrill — September 1, 2016 — Lifestyle
Continuing its effort to help customers enjoy a "taste of the world for less," McDonald's Canada is offering two new McTasters Sandwiches. Earlier this year the brand offered Greek and Italian varieties, but now it is venturing beyond Europe to offer a taste of different types of international cuisine.
The new McTasters Sandwiches include the Mexican Chipotle and the Thai Sweet Chili. The former features a mini chicken or beef patty topped with a Chipotle Aioli sauce, Jalapeño Monterey Jack cheese, shredded lettuce and crunchy tortilla strips. The latter features the same choice between a chicken or beef patty, a tangy Thai sauce, fresh cucumber slices and a variety of crisp Asian vegetables. Both sandwiches are served on a Sesame Paprika Bun for an extra burst of flavor.
The new McTasters Sandwiches include the Mexican Chipotle and the Thai Sweet Chili. The former features a mini chicken or beef patty topped with a Chipotle Aioli sauce, Jalapeño Monterey Jack cheese, shredded lettuce and crunchy tortilla strips. The latter features the same choice between a chicken or beef patty, a tangy Thai sauce, fresh cucumber slices and a variety of crisp Asian vegetables. Both sandwiches are served on a Sesame Paprika Bun for an extra burst of flavor.
Trend Themes
1. International Burger Menus - Opportunity for fast food chains to incorporate global flavors into their burger menus and cater to diverse customer preferences.
2. Global Cuisine-inspired Sandwiches - Chance for restaurants to create innovative sandwiches that feature flavors and ingredients from different countries, providing customers with a unique dining experience.
3. Ethnic Fast Food Offerings - Potential for fast food chains to expand their menu options by offering ethnic-inspired sandwiches, attracting customers looking for international flavors in a quick and convenient format.
Industry Implications
1. Fast Food - Fast food chains can tap into the trend by introducing international flavors to their menus, attracting a wider range of customers.
2. Restaurant - Restaurants can capitalize on the trend by creating fusion dishes that combine international flavors and traditional ingredients, appealing to adventurous food enthusiasts.
3. Food and Beverage - Opportunity for food and beverage companies to create international-themed products and collaborate with fast food chains and restaurants to introduce new flavors to the market.
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