McDonald's South Africa Focuses on Sibling Love in This Commercial
Erica Francis — August 15, 2016 — Lifestyle
References: mcdonalds.co.za & adsoftheworld
McDonald's South Africa alongside ad agency Leo Burnett, created a touching commercial that demonstrates the loving bond between brother and sister. With the soundtrack of 'Stand by Me' playing in the background, the ad follows two young children through their life from being toddlers to adults. Each time, McDonald's products are involved in the stories being told, whether it's a McFlurry used to say "sorry" or a Happy Meal used to bring comfort. Though most of the commercial is focused on the love between a brother and sister, it also captures how the fast food brand introduces the man to the love of his life.
Leo Burnett is known as an agency that prides itself on using a human and emotional element in all its work. The company successfully demonstrates this once again in the 'A Thousand Little Things' McDonald's commercial.
Leo Burnett is known as an agency that prides itself on using a human and emotional element in all its work. The company successfully demonstrates this once again in the 'A Thousand Little Things' McDonald's commercial.
Trend Themes
1. Emotional Fast Food Ads - Fast food companies are shifting towards creating emotionally-driven commercials that focus on personal connections rather than just selling the product.
2. Family-oriented Marketing - Marketers are emphasizing familial connections in their ads to appeal to customers' emotional side and create a sense of belonging and togetherness.
3. Product-integrated Storytelling - Companies are using their products as part of a bigger story in their ads to create an emotional connection with their customers and reinforce brand loyalty.
Industry Implications
1. Fast Food - Fast food chains are exploring new ways to connect with their customers and create a more personal and emotional bond with them.
2. Advertising - Advertisers are experimenting with new strategies to create more effective and engaging ads that appeal to customers' emotions and values.
3. Marketing - Marketers are exploring new techniques and tools that help them capture customers' attention and create a deeper emotional connection with them through storytelling.
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