The McDonald's After Midnight Menu is Focused on Speedy Service
Michael Hemsworth — April 30, 2019 — Lifestyle
References: mcdonalds & brandeating
The new McDonald's After Midnight Menu is set to roll out to locations nationwide starting April 30 as a way to streamline offerings to consumers and speed up service. The menu will no longer include chicken sandwiches, Signature Crafted Recipe options, Filet-O-Fish, chicken tenders and premium salads, and will be in effect from midnight through 5AM. This will help the brand to prevent unnecessary waste, while also focusing on the most popular fare that consumers typically order during the late-night hours.
The McDonald's After Midnight Menu will consist of all McCafe and beverage options, the Happy Meal, Sweets & Treats, fries and other sides, all-day breakfast options, Chicken McNuggets, the Quarter Pounder and the Big Mac.
Image Credit: McDonald's
The McDonald's After Midnight Menu will consist of all McCafe and beverage options, the Happy Meal, Sweets & Treats, fries and other sides, all-day breakfast options, Chicken McNuggets, the Quarter Pounder and the Big Mac.
Image Credit: McDonald's
Trend Themes
1. Simplified Late-night Menus - Opportunity for QSRs to streamline their offerings, reducing waste and improving speed of service during late-night hours.
2. Focus on Popular Fare - QSRs can optimize their menus by prioritizing the most commonly ordered items during late-night hours, enhancing customer satisfaction and operational efficiency.
3. Expansion of All-day Breakfast - All-day breakfast options can be a disruptive innovation for QSRs, capturing a larger share of late-night customers looking for breakfast items outside regular hours.
Industry Implications
1. Quick Service Restaurants (qsrs) - QSRs can leverage simplified late-night menus to improve operational efficiency and cater to the needs of late-night customers.
2. Food and Beverage - Streamlining menus for late-night service presents an opportunity for food and beverage establishments to reduce waste and enhance customer service during off-peak hours.
3. Fast Food Chains - Fast food chains can explore the implementation of simplified late-night menus to boost speed of service and optimize their offerings based on late-night customer preferences.
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