The McCafé Turtle Beverages Come in Three Different Varieties
Michael Hemsworth — March 23, 2018 — Lifestyle
The McCafé Turtle Beverages have been unveiled by the QSR brand as a new kind of dessert coffee variety that will provide consumers with a way to enjoy a sweet dessert in their favorite caffeinated drink.
The drink menu consists of three varieties including the 'Iced Turtle Macchiato,' 'Iced Turtle Coffee' and the 'Turtle Macchiato,' which are all infused with the namesake chocolate that is made with chocolate, nuts and caramel. The drinks can be purchased at a cost of just $2 each and are set to be available at participating locations starting in early April, which makes them an indulgent offering that's here just in time for spring.
The McCafé Turtle Beverages speak to the growing popularity of premium coffee drinks as consumers seek out ways to stay fueled while indulging their sweet tooth.
Image Credit: McDonald's
The drink menu consists of three varieties including the 'Iced Turtle Macchiato,' 'Iced Turtle Coffee' and the 'Turtle Macchiato,' which are all infused with the namesake chocolate that is made with chocolate, nuts and caramel. The drinks can be purchased at a cost of just $2 each and are set to be available at participating locations starting in early April, which makes them an indulgent offering that's here just in time for spring.
The McCafé Turtle Beverages speak to the growing popularity of premium coffee drinks as consumers seek out ways to stay fueled while indulging their sweet tooth.
Image Credit: McDonald's
Trend Themes
1. Premium Coffee Drinks - Opportunity for QSR brands to capitalize on the growing demand for indulgent, dessert-inspired coffee beverages.
2. Dessert-inspired Beverages - Disruptive innovation opportunity for coffee QSRs to create unique menu offerings that combine the flavors of beloved desserts with caffeinated drinks.
3. Convenience-driven Dessert Options - Opportunity to cater to on-the-go consumers by offering dessert-infused coffees that provide a portable indulgence.
Industry Implications
1. Quick Service Restaurant (QSR) - Opportunity for QSR brands to differentiate themselves by introducing dessert-infused coffee options that cater to consumer cravings for both convenience and indulgence.
2. Coffee Shop - Disruptive innovation opportunity for coffee shops to create innovative dessert-inspired coffee options that attract customers seeking indulgent and unique beverages.
3. Beverage Industry - Opportunity for beverage companies to develop and market dessert-infused coffee beverages that cater to consumers looking for convenient and flavor-packed drinks.
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