Jeremy Gutsche — January 9, 2007 — Autos
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Here at the NAIAS, Mazda has revealed its latest concept car, the Mazda Ryuga. The vehicle features curvy lines as part of the company's new 'flow' concept. Mazda describes, "Mazda Ryuga builds on Mazda's concept of flow. Nagare —Japanese for "flow"— debuted at the recent Los Angeles Auto Show and introduced the company's new design future. Ryuga — Japanese for "gracious flow," and the next generation of this exciting concept — will reflect a higher level of sophistication achieved through the use of rich fabrics, engineered fits and hidden details. Mazda Ryuga is elegant and refined, but with spirit and edge, portraying unique Japanese beauty."
Mazda's global design director, Laurens van den Acker, said that the Ryuga, "combines vibrance, confidence, fun and youth all in one ingenious package."
Mazda's global design director, Laurens van den Acker, said that the Ryuga, "combines vibrance, confidence, fun and youth all in one ingenious package."
Trend Themes
1. Flow Concept - Opportunity for automakers to create concept cars that incorporate the use of flow concept as a new design future.
2. Innovative Designs - Opportunity for automakers to explore the use of visual language to create car designs that evoke an emotional response.
3. Hidden Details - Opportunity for automakers to experiment with using hidden details that add to the overall appeal of the car design.
Industry Implications
1. Automotive Industry - Automakers can leverage the trend of flow concept and innovative designs to develop visually appealing cars.
2. Textile Industry - The trend of rich fabrics presents an opportunity for textile industries to collaborate with automakers in the creation of custom fabrics for car upholstery and exterior paneling.
3. Design Industry - The trend of hidden details present an opportunity for designers to collaborate with automakers in the creation of unique designs that add to the appeal of the car designs.
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