The Max Factor X Lipfinity Campaign Stars Top Model Candice Swanepoel
Meghan Young — July 1, 2014 — Fashion
References: maxfactor-international & fashiongonerogue
The Max Factor X Lipfinity ad campaign embraces the femme fatale, the mysterious diva and even a warrior woman. Strong characters all, they focus on femininity in as powerful a way as possible without sacrificing sensual allure in the least. Although there are no scantily clad bodies in this campaign, it does focus on a stunning face complete with a deep red lip, bronzed cheeks and shadowed eyes.
Starring top model Candice Swanepoel, who was named the hottest woman of 2014 by Maxim, the Max Factor X Lipfinity ad campaign is perfect for both the summer and fall. Whether capturing a look for a hot summer night out or something darker for cooler weather, they will gain second glances with ease.
Starring top model Candice Swanepoel, who was named the hottest woman of 2014 by Maxim, the Max Factor X Lipfinity ad campaign is perfect for both the summer and fall. Whether capturing a look for a hot summer night out or something darker for cooler weather, they will gain second glances with ease.
Trend Themes
1. Powerful Femininity - Disruptive innovation opportunity for makeup brands to showcase women as strong characters without sacrificing sensual allure.
2. Face-centric Ads - Disruptive innovation opportunity for beauty brands to focus on facial features instead of showing scantily clad bodies in ads.
3. Summer and Fall Campaigns - Disruptive innovation opportunity for makeup brands to create seasonal ad campaigns targeting both hot weather and cooler temperatures.
Industry Implications
1. Makeup Industry - Disruptive innovation opportunity for makeup brands to create powerful and alluring ad campaigns.
2. Fashion Industry - Disruptive innovation opportunity for fashion brands to collaborate with makeup brands to showcase bold and striking looks.
3. Advertising Industry - Disruptive innovation opportunity for advertising agencies to create ads that embrace powerful femininity and feature facial expressions and features instead of scantily clad bodies.
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