Australia's Silver Fox Management Exclusively Hires Mature Models
Jana Pijak — March 22, 2017 — Fashion
References: silverfoxmgmt.au & bandt.au
Australian talent agency Silver Fox Management exclusively hires mature models and is setting to change the fashion industry's unrealistic standard of beauty. Though the industry has become more inclusive in recent years -- spotlighting more mature, multicultural, plus-sized and transgendered models -- unrealistic or limited representations of beauty continue to dominate the fashion world.
Silver Fox Management's roster of models is aged anywhere from 30 to 90+, meaning that those signed are given a chance at a longer career -- an opportunity not always given to most traditional models whose career can be cut short due to age restrictions.
This talent agency's age-positive motto embraces the wisdom and beauty that comes with growing older. Its brand values are reflective of a growing shift in the fashion industry that sees cross-generational models working side by side as brand ambassadors.
Silver Fox Management's roster of models is aged anywhere from 30 to 90+, meaning that those signed are given a chance at a longer career -- an opportunity not always given to most traditional models whose career can be cut short due to age restrictions.
This talent agency's age-positive motto embraces the wisdom and beauty that comes with growing older. Its brand values are reflective of a growing shift in the fashion industry that sees cross-generational models working side by side as brand ambassadors.
Trend Themes
1. Age-diverse Modeling - The rise of age-positive modeling agencies represents an opportunity for disruptive innovation in the fashion and advertising industries as they turn towards more diverse casting.
2. Inclusive Representation - With increasing focus on more inclusive representation across industries, age has become another factor that should be taken into account for diverse casting, leading to disruptive innovation in advertising and entertainment industries.
3. Anti-ageism - The push against ageism in the fashion and advertising industries represents an opportunity for disruptive innovation in image-making and discourse on generational diversity.
Industry Implications
1. Fashion - The push for more age diversity in modeling poses opportunities for disruptive innovation in commercial and editorial fashion.
2. Advertising - With brands seeking to represent wider audiences, the use of age-diverse models presents opportunities for disruptive innovation in marketing campaigns across various industries.
3. Entertainment - The hiring of older models poses a challenge to standards in entertainment, offering the opportunity for disruptive innovation in film, television and media.
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