Over/Under by Matty Smith Captures a Dichotomic Water World
Meghan Young — June 12, 2015 — Fashion
References: mattysmithphoto & hypebeast
It's undeniable that underwater images are captivating for the sole fact that they capture a world less explored than space; yet Matty Smith has managed to put a different spin on this frequented subject matter. The Australian photographer focuses on sea creatures who have a bit of a Little Mermaid complex. Traveling up to the world above, Matty Smith manages to shoot them while both in and out of the water.
Appropriately dubbed Over/Under, Matty Smith's photo series captures everything from jellyfish and alligators to sharks and oceanic plant life. Hypebeast reports, "As a passionate ocean, wildlife and landscape photographer, Smith embarked on numerous snorkeling expeditions to scout the locations for the series, and used a strobe light to illuminate the bottom half of his photos to highlight both underwater and over-water settings."
Appropriately dubbed Over/Under, Matty Smith's photo series captures everything from jellyfish and alligators to sharks and oceanic plant life. Hypebeast reports, "As a passionate ocean, wildlife and landscape photographer, Smith embarked on numerous snorkeling expeditions to scout the locations for the series, and used a strobe light to illuminate the bottom half of his photos to highlight both underwater and over-water settings."
Trend Themes
1. Over/under Photography - Disruptive innovation opportunity: Develop new techniques and equipment that allow for seamless transition between underwater and above-water photography, creating stunning visuals.
2. Sea Creature Portraits - Disruptive innovation opportunity: Create specialized photography studios or equipment designed for capturing unique and intimate portraits of sea creatures, appealing to both scientists and art enthusiasts.
3. Underwater Wildlife Expeditions - Disruptive innovation opportunity: Develop immersive and eco-friendly underwater expeditions that offer photography opportunities, allowing individuals to capture breathtaking images while contributing to conservation efforts.
Industry Implications
1. Photography Equipment Manufacturing - Disruptive innovation opportunity: Design and manufacture innovative equipment for underwater and over-water photography, catering to the growing demand for capturing unique aquatic images.
2. Wildlife Tourism - Disruptive innovation opportunity: Create specialized wildlife tourism packages that focus on underwater photography, offering customers the chance to document and learn about marine life in a sustainable and educational manner.
3. Art and Science Collaboration - Disruptive innovation opportunity: Foster collaborations between artists and scientists to combine the beauty of sea creature photography with scientific research, enhancing understanding and appreciation for marine life.
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