This Cosmetics Brand Specializes in Unusual Matte Lip Colors
Katherine Pendrill — October 14, 2015 — Fashion
References: meltcosmetics & fashionista
'Melt Cosmetics' is an independent makeup brand that specializes in producing unusual matte lip colors. Although many women prefer a classic red lip, younger consumers have shown a willingness to experiment with bold and unusual colors. This lipstick collection is perfect for those who enjoy experimenting with unorthodox shades.
Although Melt Cosmetics also sells eye makeup, the company has gained a dedicated following for its matte lip colors. The company offers bold and unexpected shades, such as bright orange, navy blue and even neon pink. For those who are looking for something slightly more subtle, the brand also offers an abundance of neutral shades. All of the lipsticks are cruelty-free and give off a subtle vanilla scent when applied.
The unique collection provides a way for consumers to experiment with their look and test out unexpected colors.
Although Melt Cosmetics also sells eye makeup, the company has gained a dedicated following for its matte lip colors. The company offers bold and unexpected shades, such as bright orange, navy blue and even neon pink. For those who are looking for something slightly more subtle, the brand also offers an abundance of neutral shades. All of the lipsticks are cruelty-free and give off a subtle vanilla scent when applied.
The unique collection provides a way for consumers to experiment with their look and test out unexpected colors.
Trend Themes
1. Unusual Lip Colors - The trend of experimenting with bold and unusual matte lip colors presents an opportunity for cosmetics brands to develop unique and eye-catching lip products.
2. Cruelty-free Beauty - The growing demand for cruelty-free cosmetics offers an opportunity for brands to innovate and create lipsticks that are both ethically produced and highly pigmented.
3. Youthful Experimentation - The willingness of younger consumers to venture beyond traditional lip shades presents an opportunity for cosmetics brands to tap into the youth market by offering a range of unconventional lipstick colors.
Industry Implications
1. Cosmetics - The cosmetics industry can capitalize on the trend of experimenting with unusual lip colors by creating innovative matte lip products that cater to the demand for unique and statement-making shades.
2. Beauty - The beauty industry can benefit from the growing demand for cruelty-free cosmetics by developing innovative lipsticks that are both ethically produced and visually stunning.
3. Fashion - The fashion industry can collaborate with cosmetics brands to explore unusual lip colors as an accessory to complement and enhance bold and unconventional fashion trends.
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