The Shiny New AXE Matte Effect Packaging Targets an Older Group of Guys
Laura McQuarrie — June 5, 2014 — Fashion
References: axematteeffect.us & packagingoftheworld
AXE (or Lynx as it is known in the UK) Matte Effect is all about helping guys get effortless, easy style, as communicated with its new packaging for the range of male hair styling products. The AXE Matte Effect Platinum Series was developed to appeal to an older demographic, namely guys in their mid twenties and older.
The shiny metallic packaging was created by London-based agency PB Creative and the simple, structured design is clean and modern, hinting at the polished hairstyles that can be achieved after using the hair products. There are several different products in the range of hair care for men, but they are quite easily differentiated by separate color schemes and varied container shapes, which makes it easy to grab and go.
The shiny metallic packaging was created by London-based agency PB Creative and the simple, structured design is clean and modern, hinting at the polished hairstyles that can be achieved after using the hair products. There are several different products in the range of hair care for men, but they are quite easily differentiated by separate color schemes and varied container shapes, which makes it easy to grab and go.
Trend Themes
1. Sleek Hair Care Packaging - More brands will invest in modern and simplified packaging that reflects the desired consumer demographic.
2. Appealing to Older Demographics - Other brands will follow AXE's lead by developing products that cater to consumers in their mid-twenties and older.
3. Differentiated Product Design - Companies will invest in creating packaging designs that make it easy to differentiate between separate products within a line.
Industry Implications
1. Personal Care Products - The personal care products industry will see a rise in demand for more modern and sleek packaging designs.
2. Branding and Packaging Design - The branding and packaging design industry will be challenged to create designs that cater specifically to different age demographics.
3. Men's Grooming Products - The men's grooming product industry will invest in creating products that appeal to the desired age demographic and differentiate themselves from competitors.
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