Matt Van Horn Successfully Uses Social Media to Share the Big Moment
Joanne Lam — August 11, 2010 — Lifestyle
Making use of his social media resources, Matt Van Horn surprises his girlfriend Lauren with a proposal she'll never forget.
After having his friend bring Lauren to one of her favorite spots in town, Matt Van Horn reveals that he is in the same park as she is through a Twitter cellphone update. His friend captures the entire process on video as Matt Van Horn surprises his fiance-to-be with the proposal streaming live to Van Horn's family and friends.
After having his friend bring Lauren to one of her favorite spots in town, Matt Van Horn reveals that he is in the same park as she is through a Twitter cellphone update. His friend captures the entire process on video as Matt Van Horn surprises his fiance-to-be with the proposal streaming live to Van Horn's family and friends.
Trend Themes
1. Live Streaming Proposals - Opportunity for wedding industry businesses to offer live streaming services for marriage proposals, allowing couples to share the special moment with loved ones in real-time.
2. Social Media Engagement - Potential for social media platforms and digital marketing agencies to create specialized tools and services for couples to announce and celebrate their engagements online, creating a new market segment.
3. Location-based Surprise Proposals - Innovative opportunity for event planners and experiential marketing companies to curate surprise proposals in unique locations, leveraging technology like Twitter updates to enhance the element of surprise.
Industry Implications
1. Wedding Industry - The wedding industry can tap into the trend of live streaming proposals by offering services that facilitate and capture these special moments for couples and their loved ones.
2. Social Media Platforms - Social media platforms have the potential to capitalize on the growing trend of social media engagement by developing features and tools specifically designed for couples to share their engagement announcements and celebrations.
3. Event Planning and Experiential Marketing - Event planning companies and experiential marketing agencies can capitalize on the trend of location-based surprise proposals by offering unique and memorable experiences tailored to couples looking for a surprise proposal in a special place.
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