The Matt McVeigh Trolling Shopping Cart Sculpture Mocks Society
Senduran Bhakthakumaran — April 14, 2012 — Art & Design
References: mattmcveigh.au & notcot.org
The Matt McVeigh 'Trolling Shopping Cart' sculpture is an amazing art project with a very deep meaning behind it.
This piece takes identical shopping carts and puts them together in a very large, never-ending spiral much like a roller coaster. The reason behind this design was to symbolize the unstable consumer culture that can be identified within society today. People are constantly buying with no end to their material desires and the infinitely spiraling trolleys represent just that.
This sculpture uses many shopping carts which shows how vast the material market is and then shapes the carts in a circular diagram to signify an ongoing trend of consumption in society. It is a truly ingenious piece that can be looked at leisurely or in-depth.
This piece takes identical shopping carts and puts them together in a very large, never-ending spiral much like a roller coaster. The reason behind this design was to symbolize the unstable consumer culture that can be identified within society today. People are constantly buying with no end to their material desires and the infinitely spiraling trolleys represent just that.
This sculpture uses many shopping carts which shows how vast the material market is and then shapes the carts in a circular diagram to signify an ongoing trend of consumption in society. It is a truly ingenious piece that can be looked at leisurely or in-depth.
Trend Themes
1. Unstable Consumer Culture - Art projects and advertising campaigns that showcase the problems and pitfalls of consumer culture can lead to disruptive innovation opportunities in sustainable products and services that target conscious consumers.
2. Materialistic Society - Innovations that promote minimalism, waste reduction, recycling and ethical consumption habits can drive disruptive innovation opportunities in sectors such as fashion, retail, and design, among others.
3. Art and Activism - Art forms that encourage dialogue and reflection on issues of social and environmental concern can foster disruptive innovation opportunities in areas such as sustainable architecture, urban planning, and marketing.
Industry Implications
1. Retail Industry - The trend of using humorous and thought-provoking art installations to promote conscious consumerism can drive disruptive innovation opportunities in consumer packaged goods, retail, and e-commerce industries.
2. Sustainable Fashion Industry - The trend of promoting sustainable and ethical consumption practices can drive innovation opportunities in areas such as sustainable fashion, green cosmetics, and eco-friendly household products.
3. Art and Design Industry - The trend of blending art and activism can drive innovation opportunities in areas such as sustainable architecture, urban planning, and marketing.
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