American Apparel Makes Baby Bumps Stylish in Spandex
Shelby Lee Walsh — May 22, 2009 — Lifestyle
References: store.americanapparel.net
Maternity wear doesn't have to be drab and American Apparel recognizes the desire expectant mothers have to be comfortable and fashionable simultaneously. The cotton-loving brand has launched a brand new line of clothing dedicated to ladies with baby bumps.
American Apparel does a great job finding appropriate styles, playful colors and comfy fits for soon-to-be mommies. Check out more styles above and at the American Apparel website.
Implications - One of the best ways a corporation can create a connection with a consumer is by developing products that appeal directly to an under served segment of the buying public. By creating stylish or cool specialty items for these consumers, the brand stands a good chance of establishing a long-lasting connection with a previously neglected consumer base.
American Apparel does a great job finding appropriate styles, playful colors and comfy fits for soon-to-be mommies. Check out more styles above and at the American Apparel website.
Implications - One of the best ways a corporation can create a connection with a consumer is by developing products that appeal directly to an under served segment of the buying public. By creating stylish or cool specialty items for these consumers, the brand stands a good chance of establishing a long-lasting connection with a previously neglected consumer base.
Trend Themes
1. Maternity Fashion - American Apparel's new line of stylish and comfortable maternity wear taps into the growing trend of expecting mothers wanting to be fashionable during pregnancy.
2. Specialty Clothing - Creating specialty items, such as maternity wear, allows brands to connect with an underserved consumer segment and establish long-lasting connections.
3. Comfortable Fashion - The demand for comfortable clothing that is also fashionable is on the rise, presenting disruptive innovation opportunities for brands to create new styles and products.
Industry Implications
1. Fashion Retail - The fashion retail industry can capitalize on the growing trend of maternity fashion by offering stylish and comfortable clothing options for expectant mothers.
2. Retail - Retailers, especially those focused on clothing and apparel, can benefit from developing specialty items like maternity wear to connect with and serve neglected consumer bases.
3. E-commerce - The e-commerce industry, particularly online stores focused on fashion, can tap into the demand for comfortable and fashionable maternity wear by offering a wide range of options for expecting mothers.
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