Sand Rushes is a Huge Design
Andrew Loh — November 17, 2011 — Art & Design
References: mgfxstudio & behance.net
Measuring 53 x 40 meters and visible from afar, the Sand Rushes Sculpture by production company MGFX Studio and blackprojects is an impressive form of sand art of epic proportion.
Reminiscent of the infamous crop circles from aerial view, the design of sand sculpture, which appeared at Rhossili Beach by the Gower peninsula, took the shape of a gigantic Rushes logo. To ensure perfection and success, the process from start to finish involved meticulous and detailed planning, from finding “both a suitable location with perfect conditions of flat sand and tidal movements, and also to create scaled constructional plan to work from of the Rushes logo”, according to the Behance.
The ambitious project finally concluded after an exhausting three and a half hours, and the Sand Rushes piece was then left alone for 48 minutes before swallowed by the tidal waves.
Reminiscent of the infamous crop circles from aerial view, the design of sand sculpture, which appeared at Rhossili Beach by the Gower peninsula, took the shape of a gigantic Rushes logo. To ensure perfection and success, the process from start to finish involved meticulous and detailed planning, from finding “both a suitable location with perfect conditions of flat sand and tidal movements, and also to create scaled constructional plan to work from of the Rushes logo”, according to the Behance.
The ambitious project finally concluded after an exhausting three and a half hours, and the Sand Rushes piece was then left alone for 48 minutes before swallowed by the tidal waves.
Trend Themes
1. Giant Sand Art - Designing massive sculptures out of sand creates opportunities for innovative tourism experiences and brand activations.
2. Aerial View Marketing - Using aerial view marketing tactics, such as crop circles and sand sculptures, can be a disruptive branding strategy for companies.
3. Large-scale Production Art - Producing large-scale artwork with meticulous planning and attention to detail can showcase a company's creative capabilities and push the limits of innovation.
Industry Implications
1. Tourism - The tourism industry can benefit from incorporating giant sand art installations as part of beach experiences to attract travelers.
2. Marketing and Advertising - Creating unique and attention-grabbing branding strategies, such as aerial view marketing, can disrupt the marketing and advertising industry and create a competitive edge for companies.
3. Art and Design - Companies that specialize in large-scale art production can showcase their creativity and push the limits of design by producing massive sand sculptures and other large installations.
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