DedCool Releases its Massage Oil Candle in a 'Taut' Scent
Grace Mahas — May 31, 2019 — Lifestyle
DedCool, a fragrance brand that produces vegan, non-toxic scents, will launch a massage oil candle in its popular scent 'Taut.' The candle is delivered in a glass jar with poppy seeds so consumers can repurpose the jar as a planter once used.
The massage oil candle will have a burn time of 50 hours, giving users and their partner plenty of time for self-care. The concept is simple, requiring users to simply burn the candle for the desired time, then blow out the flame and pour the melted wax onto their partner's or their skin to massage. The unisex scent is described as having "notes of bergamot, amber, vanilla, and fresh dew," making it perfect for all genders. This dual candle can also function as a wearable perfume, leaving wears smelling sensual.
With dual-purpose products rising in popularity, more businesses are seeing the benefit in combining various features to give customers more than what they're asking for.
The massage oil candle will have a burn time of 50 hours, giving users and their partner plenty of time for self-care. The concept is simple, requiring users to simply burn the candle for the desired time, then blow out the flame and pour the melted wax onto their partner's or their skin to massage. The unisex scent is described as having "notes of bergamot, amber, vanilla, and fresh dew," making it perfect for all genders. This dual candle can also function as a wearable perfume, leaving wears smelling sensual.
With dual-purpose products rising in popularity, more businesses are seeing the benefit in combining various features to give customers more than what they're asking for.
Trend Themes
1. Dual-purpose Products - More businesses are combining various features to give customers more than what they're asking for, creating an opportunity for disruptive innovation in product design.
2. Eco-friendly Candles - Eco-friendly candles are gaining popularity due to the increasing demand for sustainable products, presenting opportunities for businesses to disrupt the home fragrance industry with innovative sustainable materials and packaging.
3. Sensory Self-care - The rise of sensory self-care offers an opportunity for businesses to disrupt the personal care industry by offering products that stimulate more than one of the senses to create a holistic sensory experience.
Industry Implications
1. Fragrance Industry - Businesses can innovate by incorporating sustainable materials and packaging to disrupt the home fragrance industry and appeal to the growing demand for eco-friendly products.
2. Personal Care Industry - The rise of sensory self-care presents an opportunity for businesses to disrupt the personal care industry by offering innovative products that stimulate more than one of the senses to create a holistic experience.
3. E-commerce - The growing demand for eco-friendly and innovative products presents an opportunity for businesses to disrupt the e-commerce industry by offering unique and environmentally-friendly products.
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