Magpie Pays You If You Twitter Their Advertisements
Rainer Takahashi — April 21, 2009 — Tech
References: be-a-magpie
Hiding from corporate messages and advertisements just got harder. (Magpie) is offering to pay Twitterers to post ad messages on their individual timelines.
Magpie claims to match advertisements to individual Twitterer’s tweet subjects, while the account holder can decide how often an ad is posted (on a Tweets-to-ad ratio bases. 1 Ad per 20 tweets is the default). Also, there are four different ways to earn - Pay-per-sale, pay-per-lead, pay-per-click, and pay-per-view. The more followers a Twitterer has, the more they are likely to earn.
Magpie is based out of Berlin, Germany and registered in Great Britain. Payments are made via PayPal when the individual’s account reaches a minimum of €50.00.
Magpie claims to match advertisements to individual Twitterer’s tweet subjects, while the account holder can decide how often an ad is posted (on a Tweets-to-ad ratio bases. 1 Ad per 20 tweets is the default). Also, there are four different ways to earn - Pay-per-sale, pay-per-lead, pay-per-click, and pay-per-view. The more followers a Twitterer has, the more they are likely to earn.
Magpie is based out of Berlin, Germany and registered in Great Britain. Payments are made via PayPal when the individual’s account reaches a minimum of €50.00.
Trend Themes
1. Masked Twitter Ads - Opportunity for companies to use Magpie's pay-per-click service to advertise to a potentially more engaged audience.
2. Micro-influencer Marketing - Potential increase in demand for micro-influencers as individual Twitterers seek to earn money through ad placement.
3. Personalized Ad Campaigns - Opportunity for Magpie or similar companies to develop algorithms matching ads to individual Twitterer's tweet subjects, creating personalized ad campaigns for companies.
Industry Implications
1. Digital Advertising - Digital advertising companies like Magpie can benefit from the growing trend of personalized digital advertising.
2. Influencer Marketing - The trend towards micro-influencer marketing may increase the demand for companies like Magpie that offer compensation for ad placement.
3. Social Media Marketing - Businesses can benefit from the opportunity to reach a potentially more engaged audience through Magpie's pay-per-click service.
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