The 2010 Mash Team Kit for the Tour of California
Brian G Randles — May 26, 2010 — Art & Design
References: mash.myshopify & highsnobiety
The Tour of California has brought about a lot of drama in the cycling world. Lance Armstrong was accused of using illegal substances by a former teammate (again), and then was bloodied up worse than a 'Vampire Diaries' victim, which made him leave the race. But the real story from the race, of course, is the sweet Mash Team Kit which splashed on to the California cycling scene.
Why is the Mash Team Kit so special? Well, the colors which highlight the shirt, stickers and other swag are actually a histogram of a photo taken in the hills of San Francisco. I'll take that over a tie-dyed tee any day.
Why is the Mash Team Kit so special? Well, the colors which highlight the shirt, stickers and other swag are actually a histogram of a photo taken in the hills of San Francisco. I'll take that over a tie-dyed tee any day.
Trend Themes
1. Histogramic Bike Gear - The trend of using histograms in bike gear design opens up opportunities for customized and visually striking cycling apparel.
2. Personalized Cycling Apparel - The trend of incorporating personal photos into cycling gear design creates a disruptive innovation opportunity for personalized and unique sports apparel.
3. Visual Data Representation - The trend of using visual data representation in clothing design allows for creative and eye-catching products that stand out in the market.
Industry Implications
1. Sports Apparel - The sports apparel industry can capitalize on the trend of incorporating visual data representation, offering customizable and visually appealing products to cycling enthusiasts.
2. Photography - The photography industry can explore partnerships with sports apparel brands, leveraging the trend of using personal photos in clothing design to offer unique and customized products.
3. Cycling Equipment - The cycling equipment industry can innovate by integrating the trend of histogramic design into bike gear, creating visually striking and functional products for cyclists.
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