Tony the Tiger Joins Twitch as First-Ever Mascot VTuber
Grace Mahas — August 16, 2022 — Tech
References: twitch & prnewswire
Kellogg's Frosted Flakes and Tony the Tiger recently joined forces with Twitch's Brand Partnership Studio to have the mascot become an interactive VTuber. The mascot will compete against well-known Twitch streamers Brennon "GoldGlove" O'Neill, Chrissy Costanza (chrissyofficial), and Jakeem "BigCheese" Johnson on Tony's new Twitch channel. The players will compete in a popular battle royale game on Friday, August 19, from 5-7 pm ET.
"Kellogg's Frosted Flakes and Tony the Tiger are always looking for ways to connect with lifelong fans and the next generation of cereal lovers, whether that's through releasing new fun flavors of Kellogg's Frosted Flakes or by showing up in new places," said Sadie Garcia, Director of Brand Marketing at Kellogg All Family Cereal. "Twitch is a growing service with more than 31 million average daily visitors, giving Tony and Kellogg's Frosted Flakes a chance to connect with new audiences and engage unlike we've ever done before with a fun and innovative gaming experience."
Twitch is an excellent platform for developing deeper relationships with fans through Tony the Tiger's Cereal Bowl. As part of the 2-hour livestream, fans will have the chance to participate in polls and chime in on chat.
Image Credit: Kellogg's
"Kellogg's Frosted Flakes and Tony the Tiger are always looking for ways to connect with lifelong fans and the next generation of cereal lovers, whether that's through releasing new fun flavors of Kellogg's Frosted Flakes or by showing up in new places," said Sadie Garcia, Director of Brand Marketing at Kellogg All Family Cereal. "Twitch is a growing service with more than 31 million average daily visitors, giving Tony and Kellogg's Frosted Flakes a chance to connect with new audiences and engage unlike we've ever done before with a fun and innovative gaming experience."
Twitch is an excellent platform for developing deeper relationships with fans through Tony the Tiger's Cereal Bowl. As part of the 2-hour livestream, fans will have the chance to participate in polls and chime in on chat.
Image Credit: Kellogg's
Trend Themes
1. Interactive Mascot Vtubers - There is an increasing trend of brands using interactive VTuber mascots to engage with audiences and stand out in the market through innovative strategies.
2. Brand Partnerships with Gaming Influencers - Brand partnerships with popular gaming influencers on platforms like Twitch offer opportunities for businesses to reach new audiences and create unique experiences that customers can engage with.
3. Gamification of Marketing - Gamification of marketing campaigns is becoming a popular trend to attract and engage customers in a fun and memorable way, allowing brands to create meaningful interactions with their target audience.
Industry Implications
1. Food and Beverage - Interactive VTuber mascots can offer food and beverage brands a unique way to engage with customers and create memorable experiences through gamification of their marketing strategies.
2. Gaming and Entertainment - Brand partnerships with gaming influencers on platforms like Twitch can offer gaming and entertainment companies an opportunity to reach new audiences and create unique experiences for their customers.
3. Marketing and Advertising - Gamification of marketing campaigns can be used by marketing and advertising agencies as a disruptive innovation opportunity to attract and engage customers, creating unique and memorable interactions that stand out in the market.
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