Martin Roller Gives Everyday Objects an Alternate Reality
Vasiliki Marapas — May 15, 2015 — Art & Design
References: martin-roller.wix & beautifuldecay
German artist Martin Roller merges different everyday objects together to create an entirely new item.
Shot with a polished, commercial aesthetic, the mash-ups are instantly appealing. But beyond their eye-catching qualities, the compositions speak to the malleable properties of identity. Sure, you're a banana one day, but who says you have to be a fruit all your life? In Roller's imagination, a banana can easily become a shoe. And that's what's so great about art in general -- it has the power to transform and transcend.
Perhaps the most impressive part about Roller's images, however, are the fact that they are not digitally created. In fact, Roller blends each object together by hand, meaning that the objects do exist in real life. Because digital technology is so pervasive and accessible, Roller sought to challenge himself by using real-life sources to make his collages.
Shot with a polished, commercial aesthetic, the mash-ups are instantly appealing. But beyond their eye-catching qualities, the compositions speak to the malleable properties of identity. Sure, you're a banana one day, but who says you have to be a fruit all your life? In Roller's imagination, a banana can easily become a shoe. And that's what's so great about art in general -- it has the power to transform and transcend.
Perhaps the most impressive part about Roller's images, however, are the fact that they are not digitally created. In fact, Roller blends each object together by hand, meaning that the objects do exist in real life. Because digital technology is so pervasive and accessible, Roller sought to challenge himself by using real-life sources to make his collages.
Trend Themes
1. Converged Object Compositions - The trend of merging everyday objects together to create new and unique items.
2. Alternate Reality Art - The trend of using art to challenge the malleable properties of identity and transform everyday objects into something unexpected.
3. Handcrafted Collages - The trend of blending objects together by hand to create artistic compositions, instead of relying on digital technology.
Industry Implications
1. Art and Design - The art and design industry can explore new forms of expression by merging everyday objects and creating alternate reality art pieces.
2. Craft and DIY - The craft and DIY industry can tap into the trend of handcrafted collages, offering materials and tools for artists to create unique compositions.
3. Marketing and Advertising - The marketing and advertising industry can incorporate the trend of converged object compositions in campaigns to create visually captivating and thought-provoking content.
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