Mars Pet Food 'Frolic' Will Have All the Pretty Puppies Panting
Luisa Amanda Gomes — April 7, 2010 — Marketing
References: adsoftheworld & adpunch.org
The print campaign for Mars pet food 'Frolic' has come up with an interesting premise to market their delicious pet treats. The campaign depicts the odd pairing of an adorable pooch draping herself over the paws of a slobbering dog. The slogan reads, 'She's only with him for his biscuits,' and the picture all of sudden begins to make sense.
So, for those of you who didn't know that gold-digging has expanded to other corners of the animal kingdom, you know now.
So, for those of you who didn't know that gold-digging has expanded to other corners of the animal kingdom, you know now.
Trend Themes
1. Pet Treat Marketing - Innovative ways to market pet treats can include unlikely pairings of animals and humorous slogans.
2. Anthropomorphism in Advertising - The use of anthropomorphized animals in advertising can be a disruptive innovation opportunity for pet food companies.
3. Trend Towards Premium Pet Food - The focus on premium pet food with high-quality and innovative ingredients is on the rise, providing opportunities for companies to differentiate themselves in the market.
Industry Implications
1. Pet Food - Pet food companies can create effective marketing campaigns by using humor and unexpected pairings to promote their products.
2. Advertising - Anthropomorphism in advertising is an effective tactic for pet food companies to create memorable campaigns that connect with pet owners.
3. Premium Pet Food - Innovation in premium pet food ingredients and packaging can help companies stand out in the increasingly competitive pet food market.
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