The Marni 2012 Spring/Summer Line Creates Chunky Toned Pieces
Jaime Neely — June 24, 2011 — Fashion
The new Marni 2012 Spring/Summer collection for men combines basic warm weather items such as tee-shirts, suits, hats, lightweight suits and shorts. The noted feature of the brand's upcoming line is its evident use of color-blocking. The Marni 2012 Spring/Summer collection for men would come across to many as dull if it weren't for its unconventional use of color-blocking.
The collection showcases the popular craze to which many other designers are clinging in unusual ways, using a multitude of shapes, designs and sections for contrasting various tones. The chunky aesthetic is exhibited on hats, shorts, bags, sweaters and even pants. A basic pair of khaki pants from the Marni 2012 Spring/Summer collection have been easily modernized with a thick green stripe spanning across the middle of both pant legs.
This collection is easily a contender for one of the most interesting for next year's sunny season.
Implications - A company can benefit in tremendous ways by applying modern alterations to classic products and items. In doing so, consumers will be drawn to the enhancement or modification as an improvement to an item they not only require, but for which they also already shop. A company doesn't have to work furiously to create a fresh product for consumers.
The collection showcases the popular craze to which many other designers are clinging in unusual ways, using a multitude of shapes, designs and sections for contrasting various tones. The chunky aesthetic is exhibited on hats, shorts, bags, sweaters and even pants. A basic pair of khaki pants from the Marni 2012 Spring/Summer collection have been easily modernized with a thick green stripe spanning across the middle of both pant legs.
This collection is easily a contender for one of the most interesting for next year's sunny season.
Implications - A company can benefit in tremendous ways by applying modern alterations to classic products and items. In doing so, consumers will be drawn to the enhancement or modification as an improvement to an item they not only require, but for which they also already shop. A company doesn't have to work furiously to create a fresh product for consumers.
Trend Themes
1. Color-blocking Trend - Disruptive innovation opportunity: Companies can explore unconventional use of color-blocking in their products to attract customers with visually striking designs.
2. Chunky Aesthetic Trend - Disruptive innovation opportunity: Businesses can incorporate chunky aesthetic in their products, such as hats, bags, and sweaters, to offer a unique and trendy style.
3. Modernizing Classic Products Trend - Disruptive innovation opportunity: Brands can modernize classic products by adding modern alterations, like thick stripes, to attract consumers looking for improved versions of familiar items.
Industry Implications
1. Fashion Industry - Disruptive innovation opportunity: Fashion brands can experiment with color-blocking and chunky aesthetic to create unique and fashionable clothing lines.
2. Apparel Industry - Disruptive innovation opportunity: Apparel companies can leverage the trend of modernizing classic products to differentiate themselves and attract customers.
3. Retail Industry - Disruptive innovation opportunity: Retailers can showcase and promote color-blocked and modernized products from various brands to meet the demand of fashion-conscious consumers.
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