The Marloes Horst Free People August 2011 Campaign is Big City Cool
Jordan Sowunmi — August 2, 2011 — Marketing
References: freepeople & fashiongonerogue
The Marloes Horst Free People August 2011 Lookbook is the perfect example of what happens when you let one of the world's top supermodels run wild in a world class city whose architecture is as much a star of the shoot as the people in it.
The 22-year-old Dutch beauty resides in New York City now and maintains a comfortable position as the apple of eye of multiple high-fashion brands and photographers. In 2009, Horst scored the coveted position as face of fragrance Valentino, and earlier this year she was named the face of Calvin Klein swimwear.
In the Marloes Horst Free People August 2011 Lookbook, we see Horst as she stylishly strolls through Venice in a series of highly accessorized boho-chic outfits, complete with top hats, high-waisted belts, knit sweaters, scarves, and colorful crochet bags. The shoot blends contemporary hipster style with high-fashion, and the Lookbook is carried by Horst's ability to look aloof, sensual, and elegant.
Take a look through the Marloes Horst Free People August 2011 Lookbook to find out how this Dutch bombshell has captured the eyes of the fashion world.
The 22-year-old Dutch beauty resides in New York City now and maintains a comfortable position as the apple of eye of multiple high-fashion brands and photographers. In 2009, Horst scored the coveted position as face of fragrance Valentino, and earlier this year she was named the face of Calvin Klein swimwear.
In the Marloes Horst Free People August 2011 Lookbook, we see Horst as she stylishly strolls through Venice in a series of highly accessorized boho-chic outfits, complete with top hats, high-waisted belts, knit sweaters, scarves, and colorful crochet bags. The shoot blends contemporary hipster style with high-fashion, and the Lookbook is carried by Horst's ability to look aloof, sensual, and elegant.
Take a look through the Marloes Horst Free People August 2011 Lookbook to find out how this Dutch bombshell has captured the eyes of the fashion world.
Trend Themes
1. High-fashion Lookbooks - Disruptive innovation opportunity: Utilize top supermodels to showcase fashion brands in a visually appealing and captivating way.
2. Contemporary Hipster Style - Disruptive innovation opportunity: Combine contemporary fashion trends with hipster aesthetics to create unique and marketable fashion lines.
3. Accessories as Statement Pieces - Disruptive innovation opportunity: Explore new ways to use accessories as key elements in fashion shoots to emphasize individual style and create a distinctive brand image.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Use creative and unconventional photography techniques to showcase fashion collections and engage consumers in new ways.
2. Photography - Disruptive innovation opportunity: Experiment with unconventional locations and settings to create visually striking fashion campaigns that stand out in a saturated market.
3. Advertising - Disruptive innovation opportunity: Collaborate with top models and brands to create attention-grabbing ad campaigns that appeal to the fashion-conscious consumer.
6.9
Score
Popularity
Activity
Freshness
