Modern Marketing Professionals Must be Both Artists and Scientists
Salesforce and Paradot marketing companies created an infographic that demonstrates what modern marketing professionals are supposed to look like.
The modern marketer is composed of two different personalities, one being an artist, the other, a scientist. Each one must be balanced evenly in order to get the best possible combination of creativity as well as logical planning and performance tracking. Anyone who is interested in getting started in the marketing profession or anyone who is looking to hire a marketer for their company needs to understand how these seemingly contradictory traits are actually just two different sides of the same coin.
Being able to handle things like email marketing, analytics and social media is only part of what it takes for marketing professionals to be experts in what they do.
The modern marketer is composed of two different personalities, one being an artist, the other, a scientist. Each one must be balanced evenly in order to get the best possible combination of creativity as well as logical planning and performance tracking. Anyone who is interested in getting started in the marketing profession or anyone who is looking to hire a marketer for their company needs to understand how these seemingly contradictory traits are actually just two different sides of the same coin.
Being able to handle things like email marketing, analytics and social media is only part of what it takes for marketing professionals to be experts in what they do.
Trend Themes
1. Multidisciplinary Professionals - Companies can benefit from hiring professionals with a balanced combination of creative and analytical skills to optimize marketing campaigns.
2. Integrated Technology - The integration of analytics and social media technologies with creative design tools can enhance the effectiveness of marketing campaigns.
3. Data-driven Creativity - The use of data to inform creative decisions can lead to more effective marketing strategies and campaigns.
Industry Implications
1. Marketing and Advertising - Marketing and advertising agencies can leverage the concept of multidisciplinary professionals to provide clients with more effective and comprehensive marketing campaigns.
2. Technology - Technology companies can develop and provide integrated marketing tools that combine analytics and social media with creative design.
3. Education and Training - Education and training programs can incorporate the concept of data-driven creativity into their curriculum to prepare marketing professionals for the modern marketing industry.
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