Angela Lowe — April 24, 2006 — Art & Design
References: flippies & gushmagazine
Flippies, a New York based company is bringing back those old flip books. I can remember being a kid trying to make those: unsucessfully. The flip books are actually advertising tools that turn marketing messages into mini commercials. Puma and Proctor & Gamble are just a couple of the big compaines to jump on the bandwagon. Flippies have had lots of great reviews on their simplistic promotional marketing tool.
Implications - These special flip books are a great way to create special presentations, and are undeniably spectacular. Leave it up to Puma and Proctor & Gamble to be on the cutting-edge of cool presentations. I think we're going to be seeing lots more of these flip books around soon!
Implications - These special flip books are a great way to create special presentations, and are undeniably spectacular. Leave it up to Puma and Proctor & Gamble to be on the cutting-edge of cool presentations. I think we're going to be seeing lots more of these flip books around soon!
Trend Themes
1. Flip Book Marketing - The use of flip books as advertising tools presents an opportunity for marketers to create unique and engaging promotions.
2. Interactive Promotions - Using flip book technology in marketing presents an opportunity for interactive promotions that engage the audience in a memorable and entertaining way.
3. Retro Advertising - The resurgence of flip books in marketing presents an opportunity for companies to tap into a nostalgia trend and create advertising campaigns that appeal to consumers' love for vintage and retro goods.
Industry Implications
1. Marketing and Advertising - Companies in the marketing and advertising industry can utilize flip book technology to create unique and engaging promotional campaigns for their clients.
2. Entertainment - The flip book technology can be incorporated into entertainment industry for the creation of interactive and engaging promotional campaigns for their movies, shows and other events.
3. Publishing - The incorporation of flip book technology into publishing can present an opportunity for book publishers to create unique and interactive book promotions that attract readers and create memorable experiences.
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