The Market Bag for Apolis Activism Gives Back and Stays Green
Vittoria Natarelli — July 23, 2010 — Eco
References: apolisactivism & tinyurl
The Market Bag for Apolis Activism was produced by Saidpur Enterprise, a nonprofit group from Bangladesh.
The bag is handcrafted by female artisans, who used locally-grown golden jute and vegetable-tanned leather to put the bags together. The Market Bag was finished with a waterproof lining and an interior pocket. This eco and ethical bag will add a skip in your step the next time you buy groceries.
Implications - Everyday products that provide a way to be green-friendly are appealing to modern customers. Shoppers with fast-paced lifestyles desire items that complete an everyday task while preventing harm to the environment. Creating designs that offer both of these elements could help a company in growing their number of consumers.
The bag is handcrafted by female artisans, who used locally-grown golden jute and vegetable-tanned leather to put the bags together. The Market Bag was finished with a waterproof lining and an interior pocket. This eco and ethical bag will add a skip in your step the next time you buy groceries.
Implications - Everyday products that provide a way to be green-friendly are appealing to modern customers. Shoppers with fast-paced lifestyles desire items that complete an everyday task while preventing harm to the environment. Creating designs that offer both of these elements could help a company in growing their number of consumers.
Trend Themes
1. Eco-friendly Products - Creating everyday products that are green-friendly appeals to modern customers and can grow a company's consumer base.
2. Ethical Manufacturing - Consumers value products that are handcrafted by artisans using locally-grown materials and ethical manufacturing processes.
3. Conscious Consumerism - Shoppers with fast-paced lifestyles are seeking items that complete everyday tasks while preventing harm to the environment.
Industry Implications
1. Fashion and Accessories - The fashion industry can tap into the demand for eco-friendly and ethically manufactured products, attracting conscious consumers.
2. Retail and Grocery - Grocery stores can offer eco-friendly bags as part of their branding strategy, appealing to customers who prioritize sustainable choices.
3. Sustainable Manufacturing - Companies in the manufacturing sector can explore eco-friendly and ethical production processes to capitalize on the trend of conscious consumerism.
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