Mark Perkins Collects Automobiles From Hollywood Blockbusters
Ryan Hinkson — May 29, 2010 — Autos
References: upcoming.current & newslite
Mark Perkins is a collector with an unusual collectible of choice--famous movie cars. Perkins' impressive assortment of wheels from Hollywood blockbusters is a combination of original automobiles used during filming and exact replicas.
Some of the notable movie-inspired cars in Mark Perkins' collection include the Batmobile, the Ectomobile from 'Ghostbusters' and James Bond's Aston Martin. Mark Perkins' rides must turn a lot of heads at the drive-in.
Implications - One of the best ways a brand or company can capitalize from consumer interaction is by creating contests that require the public to contribute pictures, ideas or products to a company website/blog, then rewarding the best submissions by featuring them on the company website. This shows a commitment to the ideas and feelings of fans, which enhances the connection between brands and the public.
Some of the notable movie-inspired cars in Mark Perkins' collection include the Batmobile, the Ectomobile from 'Ghostbusters' and James Bond's Aston Martin. Mark Perkins' rides must turn a lot of heads at the drive-in.
Implications - One of the best ways a brand or company can capitalize from consumer interaction is by creating contests that require the public to contribute pictures, ideas or products to a company website/blog, then rewarding the best submissions by featuring them on the company website. This shows a commitment to the ideas and feelings of fans, which enhances the connection between brands and the public.
Trend Themes
1. Movie-inspired Collectibles - Brands can leverage the popularity of movie-inspired collectibles by partnering with movie studios to create exclusive merchandise or limited edition replicas.
2. Fan-driven Engagement - Companies can engage with fans by organizing contests that encourage them to contribute content related to their brand, fostering a stronger connection and loyalty.
3. Experiential Marketing - Brands can create immersive experiences for fans by organizing events or exhibitions featuring movie cars and other iconic items, providing an opportunity for unique brand engagement.
Industry Implications
1. Automotive - Automotive companies can collaborate with movie studios to design and produce limited edition movie car replicas, attracting collectors and movie enthusiasts.
2. Entertainment - Entertainment brands can create synergistic partnerships with collectors like Mark Perkins to showcase iconic movie cars, generating additional buzz and promoting their films.
3. Marketing - Marketing agencies can help brands organize fan-driven engagement campaigns and experiential marketing events centered around movie-inspired collectibles, fostering brand loyalty.
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