The Mark Fast Topshop Line Bares It All
Tiana Reid — June 18, 2010 — Fashion
The Mark Fast Topshop line bears much resemblance to the Canadian designer's pricier range--at a pinch of the price tag. While the cost of the five-piece collaboration ranges from $170 to $310, they still beat his typical thousand-dollar prices.
Known for incorporating plus-sized models into his runway shows, Mark Fast is still showing his commitment to staying modern and fresh by collaborating with the popular clothing chain.
Implications - The recession caused many high-end designers to release diffusion lines to stay afloat in a changing market. This Mark Fast collection for Topshop was priced significantly higher than Topshop's other offerings, but it was a relative steal for fans of Mark Fast.
Known for incorporating plus-sized models into his runway shows, Mark Fast is still showing his commitment to staying modern and fresh by collaborating with the popular clothing chain.
Implications - The recession caused many high-end designers to release diffusion lines to stay afloat in a changing market. This Mark Fast collection for Topshop was priced significantly higher than Topshop's other offerings, but it was a relative steal for fans of Mark Fast.
Trend Themes
1. Affordable Designer Collabs - High-end designers partnering with budget-friendly brands to offer more affordable collections.
2. Body-positive Fashion - Fashion brands and designers promoting inclusivity by incorporating various body sizes and shapes into their collections.
3. Luxury to Mass Market - Expensive designer brands offering lower-priced lines to reach a wider customer base.
Industry Implications
1. Fashion Retail - Retailers offering designer collaborations to attract more customers and increase sales.
2. High-end Fashion - Luxury fashion brands expanding their target market by offering lower-priced collections.
3. Body-positive Beauty - Beauty and skincare brands promoting inclusivity and diversity in their products and marketing strategies.
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