'The Series' by María Zarazúa is Twice the Fun
References: mariazarazua & elmundo.es
The mysterious world of twins have captivated scientists and people alike, and Spanish photographer María Zarazúa found herself also inexplicably attracted to identical humans. This attraction led her to create the series titled 'Parte de ti,' which in Spanish translates as 'Part of you.'
In her work, Zarazúa captured a variety of sets of twins in order to question myths and realities about this identical world. Concepts like identity, telepathy and individuality are explored in her captures. She believes that watching her images is like playing a 'Spot the Difference' game, as audiences are constantly trying to catch the characteristics that differ from one twin to the other. For this reason, Zarazúa shot her models first looking at the camera, and then facing each other. These two positions allow viewers to see the twins from a frontal view, and then for the twins to experience the significance of looking at their resemblance in another identity.
The series by María Zarazúa will be exhibited at the Madrid art gallery Galería Cero until January 11, 2012.
In her work, Zarazúa captured a variety of sets of twins in order to question myths and realities about this identical world. Concepts like identity, telepathy and individuality are explored in her captures. She believes that watching her images is like playing a 'Spot the Difference' game, as audiences are constantly trying to catch the characteristics that differ from one twin to the other. For this reason, Zarazúa shot her models first looking at the camera, and then facing each other. These two positions allow viewers to see the twins from a frontal view, and then for the twins to experience the significance of looking at their resemblance in another identity.
The series by María Zarazúa will be exhibited at the Madrid art gallery Galería Cero until January 11, 2012.
Trend Themes
1. Identical Twin Photography - Growing demand for creative concepts and photographic techniques that transcend the clichés of traditional portrait photography
2. Exploring Identity and Individuality in Photography - Increasing interest in using photography as a medium through which to explore complex and abstract theories of identity and individuality
3. Spot the Difference Photography - Rising popularity of photography that encourages viewer engagement through interactive elements and challenges to visual perception
Industry Implications
1. Art and Photography - Opportunities for emerging and established artists to embrace creative freedom and make bold novelty-driven works that challenge established norms and ideas
2. Ad Campaigns and Marketing - New and progressive advertising campaign ideas that embrace the dynamic and thought-provoking aspects of novel photo and video production techniques
3. Tech and Design - Integration of technology and innovation to create futuristic visuals and concepts that inspire creative exploration and experimentation in photography and design
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