Marchesa Tableware Marks the Brand's First Forage Into the Food Industry
Allison Love — April 18, 2010 — Pop Culture
References: prnewswire & fashionista
Marchesa has just announced their forage into the food industry with their upcoming line of Marchesa tableware. Calling it "a Couture Tabletop Collection," Karen Craig and Georgine Chapman of Marchesa have teamed up with Lenox company to create a line of bone china (in addition to stemware and giftware) that is inspired by dresses from various Marchesa lines.
The Marchesa tableware line will include 8 different plate designs paired with 8 dress patterns from various lines. With china that matches your dress, glamour has just reached the ultimate high.
The Marchesa tableware line will include 8 different plate designs paired with 8 dress patterns from various lines. With china that matches your dress, glamour has just reached the ultimate high.
Trend Themes
1. Luxury Tableware - Disruptive innovation opportunity: Create a high-end line of tableware that reflects the aesthetics of luxury fashion brands.
2. Fashion-inspired Home Decor - Disruptive innovation opportunity: Develop a collection of home decor items that take inspiration from fashion designer's clothing lines.
3. Collaborations Between Fashion and Lifestyle Brands - Disruptive innovation opportunity: Foster partnerships between fashion brands and other industries to create unique and intriguing product lines.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Explore the intersection of fashion and other industries to expand brand offerings and reach new customer segments.
2. Home Furnishings - Disruptive innovation opportunity: Merge fashion and home decor to create stylish and unique products for interior design.
3. Luxury Goods - Disruptive innovation opportunity: Leverage collaborations between luxury fashion brands and other industries to offer exclusive and premium products.
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