Marc Paeps Photography Highlights the Dark Side of Home Life
Ryan Hinkson — June 25, 2010 — Unique
Here at Trend Hunter we are no stranger to Marc Paeps' photography; however, I do think this set is some of his most disturbing, yet intriguing work. With most of the shoots being taken in bathrooms, it reminds us that home is not always so sweet.
Images of bloody subjects, someone wearing angel wings drowning in a bathtub and a frightened child make the mood in this set of Marc Paeps photography extremely tense.
Implications - As these images take place in washrooms, a place every North American consumer is familiar with, viewers of this photo series become highly unnerved as they can readily empathize with the subjects of the photos. Corporations looking to invoke a sense of intimacy among their customers may consider media campaigns that take place in intimate spaces.
Images of bloody subjects, someone wearing angel wings drowning in a bathtub and a frightened child make the mood in this set of Marc Paeps photography extremely tense.
Implications - As these images take place in washrooms, a place every North American consumer is familiar with, viewers of this photo series become highly unnerved as they can readily empathize with the subjects of the photos. Corporations looking to invoke a sense of intimacy among their customers may consider media campaigns that take place in intimate spaces.
Trend Themes
1. Intimate Space Media Campaigns - Corporations looking to invoke a sense of intimacy among their customers may consider media campaigns that take place in intimate spaces.
2. Dark Home Life Photography - Photography that highlights the dark side of home life, such as Marc Paeps' work, may become a trend in the art world.
3. Unnerving Empathy - As viewers can readily empathize with the subjects of these photos, brands may start incorporating unnerving empathy into their marketing strategies.
Industry Implications
1. Art - The art industry may embrace dark photography like Marc Paeps' for future exhibits and shows.
2. Marketing - Marketing and advertising industries may use Marc Paeps' work as a reference for campaigns seeking to invoke emotions in intimate spaces.
3. Home Decor - Home decor and furniture industries may consider creating items that reflect the darker side of home life, as depicted in Marc Paeps' photography.
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