The Marc Mateus Symetrie Series Brings Subjects Back to Basics
Meghan Young — November 17, 2009 — Fashion
References: marcmateus & whitezine
The Marc Mateus 'Symétrie' series seems like part of a Dove campaign, don’t you think? Featuring pristine backgrounds and natural beauties with very little clothing on (at least, that’s what the mind makes up), these portraits are exquisitely beautiful.
Playing the game “which one doesn’t belong,” it’s easy to single out the one male amidst the fairer sex. It’s actually an autoportrait of the photographer. The Marc Mateus Symetrie series brings these subjects back to their most basic levels. Check out his site to see more of his work.
Playing the game “which one doesn’t belong,” it’s easy to single out the one male amidst the fairer sex. It’s actually an autoportrait of the photographer. The Marc Mateus Symetrie series brings these subjects back to their most basic levels. Check out his site to see more of his work.
Trend Themes
1. Natural Photography - There's a trend in photography for natural beauty, without much editing or clothing, which presents disruptive innovation opportunities in the fashion industry, cosmetics and image editing software.
2. Gender Equality - There's a trend in photography towards gender equality, which creates disruptive innovation opportunities in the advertisement industry, modelling and fashion.
3. Self-portraits - Self-portraits are becoming a trend in photography, which presents disruptive innovation opportunities in the tech industry, image editing software and social media platforms.
Industry Implications
1. Fashion - Fashion industry innovators could leverage the trend of natural photography to design clothes and accessories that highlight natural beauty instead of hiding it.
2. Cosmetics - Cosmetics companies could create campaigns that promote natural beauty instead of heavy makeup and editing tools, leading to a disruption of the industry.
3. Technology - Technology companies could innovate on image editing software and social media platforms that support the trend of natural photography and self-portraits.
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