Marc Jacobs Puts Male Model in Women's Clothes
mediterranean — June 24, 2008 — Marketing
References: models & catwalkqueen
I’ve been patiently awaiting Marc Jacobs’ new Fall/Winter 2008/2009 ad campaign. After the extremely quirky and weird Victoria Beckham ads, I was glad to hear he was using real models this time. However, I am not sure if the new direction is much better (or any less weird) than the robotic Victoria…
Male model Cole Mohr is featured in both Marc by Marc Jacobs menswear and womenswear campaigns. Mohr was photographed by Juergen Teller in Texas.
One ad shows Mohr wearing a feminine blue and black check pea coat, black shoes and clutching a purple bag. The second ad features Mohr in a black mini-dress with a big satin bow.
The ads were first featured in the July 2008 issue of Vogue.
Check out Marc Jacobs’ recent Interview magazine shoot in which Marc himself wears women’s clothes and shoes. Also make sure to see Victoria Beckham’s weird Marc Jacobs ads.
Male model Cole Mohr is featured in both Marc by Marc Jacobs menswear and womenswear campaigns. Mohr was photographed by Juergen Teller in Texas.
One ad shows Mohr wearing a feminine blue and black check pea coat, black shoes and clutching a purple bag. The second ad features Mohr in a black mini-dress with a big satin bow.
The ads were first featured in the July 2008 issue of Vogue.
Check out Marc Jacobs’ recent Interview magazine shoot in which Marc himself wears women’s clothes and shoes. Also make sure to see Victoria Beckham’s weird Marc Jacobs ads.
Trend Themes
1. Gender-neutral Fashion - The growing trend of blurring the lines between men's and women's fashion can create disruptive innovation opportunities for designers to experiment with gender-neutral garments.
2. Inclusive Advertising - More fashion brands are embracing inclusive advertising by featuring unconventional models and breaking traditional gender norms.
3. Androgynous Style - The androgynous style is gaining popularity in the fashion industry, opening up the opportunity for designers to create hybrid garments that cater to a wider range of customers.
Industry Implications
1. Fashion - The fashion industry is embracing gender-neutral fashion, inclusive advertising, and androgynous style, which presents a disruptive innovation opportunity for forward-thinking designers to cater to a wider range of customers.
2. Advertising - Unconventional advertising that challenges traditional gender norms is becoming more prevalent in the fashion industry, creating a disruptive innovation opportunity for advertising agencies to develop creative and inclusive campaigns.
3. Photography - Photographers who are willing to experiment with unconventional and androgynous styles can differentiate themselves in the fashion industry and capitalize on the trend towards gender-neutral fashion and inclusive advertising.
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