MapQuest Vibe Lets Users Engage with Cities Interactively
Christopher DeLuca — October 18, 2011 — Tech
References: mqvibe.mapquest & psfk
MapQuest Vibe is a new tool that lets users search cities in the US and learn about them interactively. Vibe enables users the opportunity to plan out trips in a more informed manner by digging deeper and understanding a city.
MapQuest Vibe, which was created from data that was pulled over a ten-year timeframe, is currently includes 27,000 cities all across the US; more neighborhoods are planned to be included in the short term. This is definitely a tool that could catch on for the travel inclined.
Implications - Consumers are eager for technology to connect them to the real world in ways that they find exciting. MapQuest Vibe taps into this desire by breaking down cities based on various categories. Companies should take this desire to connect with the real world into account when creating products and services.
MapQuest Vibe, which was created from data that was pulled over a ten-year timeframe, is currently includes 27,000 cities all across the US; more neighborhoods are planned to be included in the short term. This is definitely a tool that could catch on for the travel inclined.
Implications - Consumers are eager for technology to connect them to the real world in ways that they find exciting. MapQuest Vibe taps into this desire by breaking down cities based on various categories. Companies should take this desire to connect with the real world into account when creating products and services.
Trend Themes
1. Interactive City Search - Creating interactive tools that allow users to search and learn about cities in a more engaging way offers disruptive innovation opportunities in the travel and tourism industry.
2. Personalized Trip Planning - Developing tools like MapQuest Vibe that enable users to plan trips in a more informed manner by providing in-depth information about cities opens up disruptive innovation opportunities in the travel and technology sectors.
3. Data-driven City Exploration - Leveraging extensive data like MapQuest Vibe's 10-year data collection to offer users a comprehensive exploration experience of cities can lead to disruptive innovation in the travel, technology, and data analytics industries.
Industry Implications
1. Travel and Tourism - Incorporating interactive city search tools and personalized trip planning features can revolutionize the travel and tourism industry by enhancing the user experience and providing more valuable information to travelers.
2. Technology - Developing technologies that enable users to engage with cities interactively and plan trips more effectively can disrupt the technology industry by offering innovative solutions for travelers and explorers.
3. Data Analytics - Utilizing extensive data collection and analysis to create tools for comprehensive city exploration can drive disruptive innovation in the data analytics industry, particularly in the context of travel and tourism.
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