bb.q Chicken Has Just Introduced New Maple Crunch Chicken
Katherine Pendrill — April 24, 2022 — Lifestyle
References: qsrmagazine
The popular Korean fried chicken chain, bb.q Chicken, just launched its new Maple Crunch product in the U.S.
Maple Crunch is a product that originally debuted in South Korea last year and quickly became a hit among customers, selling over 400,000 units in its first month alone. Now the brand is looking to replicate the same success stateside. Just like the Korean version, the new Maple Crunch dish consists of tender, boneless chicken that's been glazed in maple syrup and then mixed with a rich butter and garlic sauce. The result is a sweet and savory flavor combination that is tough to match.
Maple Crunch is now available at all participating bb.q Chicken locations in the U.S.
Image Credit: bb.q Chicken
Maple Crunch is a product that originally debuted in South Korea last year and quickly became a hit among customers, selling over 400,000 units in its first month alone. Now the brand is looking to replicate the same success stateside. Just like the Korean version, the new Maple Crunch dish consists of tender, boneless chicken that's been glazed in maple syrup and then mixed with a rich butter and garlic sauce. The result is a sweet and savory flavor combination that is tough to match.
Maple Crunch is now available at all participating bb.q Chicken locations in the U.S.
Image Credit: bb.q Chicken
Trend Themes
1. Maple Infused Food - The trend of using maple syrup as an ingredient in sweet and savory dishes creates an opportunity for innovative food products.
2. Asian Fried Chicken - The emerging trend of Asian-style fried chicken creates an opportunity for companies to leverage popular Korean chain's successful concept.
3. Flavored Fried Chicken - The trend of creatively incorporating new flavors into the fried chicken recipe creates an opportunity for companies to stand out and increase consumer satisfaction.
Industry Implications
1. Food and Beverage - The food and beverage industry can benefit from the use of maple syrup in various dishes and the introduction of new flavors in fried chicken recipes.
2. Fast Food - The fast food industry can leverage the emerging concept of Asian-style fried chicken to attract new customers and increase revenue.
3. Restaurant Chains - Restaurant chains can create innovative menu items with maple syrup and other ingredients, such as bb.q Chicken's new Maple Crunch dish, to keep customers coming back.
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