Manor's Holiday Ad Goes Above and Beyond for a Child
Ellen Smith — November 15, 2018 — Marketing
Manor's holiday ad is tugging on consumers' heartstrings with an adorable animated ad spot that demonstrates the length people will go to to make a child happy on Christmas morning.
The ad opens with a little boy writing a letter to Santa, however the paper included a confusing drawing that the parents can't quite figure out. They mail the letter to Santa regardless, thinking he'll be able to decipher the drawing. Santa consults his best computer programmer, his team of elves and Mrs. Claus, however no one can figure out what the boy is asking for. Eventually, Santa and a group of elves disguise themselves as shoppers and head to a Manor's outlet, where they find a dedicated employee who immediately knows what the boy wants.
The ad opens with a little boy writing a letter to Santa, however the paper included a confusing drawing that the parents can't quite figure out. They mail the letter to Santa regardless, thinking he'll be able to decipher the drawing. Santa consults his best computer programmer, his team of elves and Mrs. Claus, however no one can figure out what the boy is asking for. Eventually, Santa and a group of elves disguise themselves as shoppers and head to a Manor's outlet, where they find a dedicated employee who immediately knows what the boy wants.
Trend Themes
1. Emotional Advertising - This trend highlights the power of emotional storytelling in advertisements, creating a lasting impact on consumers.
2. Personalized Customer Experience - This trend emphasizes the importance of understanding and meeting individual customer needs and preferences to enhance their shopping experience.
3. Creative Problem Solving - This trend showcases the value of thinking outside the box and finding innovative solutions to challenges or puzzles.
Industry Implications
1. Retail - This industry can leverage emotional advertising and personalized customer experiences to drive customer loyalty and increase sales.
2. Advertising and Marketing - This industry can incorporate creative problem solving to create impactful and memorable advertising campaigns that stand out from the competition.
3. E-commerce - This industry can utilize personalized customer experiences and emotional storytelling to enhance online shopping experiences and increase customer engagement.
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