Manitoba Harvest ROC Hemp Hearts are Exclusively at Whole Foods
Michael Hemsworth — April 6, 2023 — Lifestyle
References: manitobaharvest & storebrands
The Manitoba Harvest ROC Hemp Hearts are being launched exclusively at Whole Foods Market locations in celebration of the product's launch. The hemp hearts come as Manitoba Harvest's first Regenerative Organic Certified (ROC) product and boast a very nutritious profile thanks to the ample amounts of fiber, magnesium, iron and zinc in every serving. The product also maintains a vegan-friendly profile that is Keto and Paleo-friendly, and feature 10-grams of plant-based protein and 12-grams of omegas 3 and 6 in each serving.
Assistant Category Merchant for Global Whole Body at Whole Foods Vanessa Nguyen-Lanau spoke on the Manitoba Harvest ROC Hemp Hearts saying, "Manitoba Harvest consistently delivers products that align with our customer’s lifestyle and values, and we’re excited to introduce a product that furthers our commitment to good stewardship of our environment.”
Assistant Category Merchant for Global Whole Body at Whole Foods Vanessa Nguyen-Lanau spoke on the Manitoba Harvest ROC Hemp Hearts saying, "Manitoba Harvest consistently delivers products that align with our customer’s lifestyle and values, and we’re excited to introduce a product that furthers our commitment to good stewardship of our environment.”
Trend Themes
1. Regenerative Organic Certification - Companies can explore obtaining Regenerative Organic Certification for their products to appeal to conscious and health-conscious consumers.
2. Plant-based Snacks - As the popularity of veganism and plant-based diets grows, there is an opportunity for companies to introduce more plant-based snack options to the market.
3. Functional Nutrition Ingredients - With consumers increasingly interested in the nutritional value of their food, companies can explore incorporating functional nutrition ingredients, such as hemp hearts, into their products to meet demand.
Industry Implications
1. Health Food - Health food companies can explore introducing more hemp-based snacks made with Regenerative Organic Certified hemp hearts to appeal to consumers interested in nutrition and sustainability.
2. Vegan Food - Vegan food companies can explore incorporating Regenerative Organic Certified hemp hearts into their products to appeal to health-conscious, environmentally-conscious, and ethical consumers.
3. Functional Nutrition - Functional nutrition companies can explore incorporating hemp hearts as a nutritional ingredient in their products to appeal to wellness-focused consumers.
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