This Manicure Pen from Ciate Promises Up to 25 On-the-Go Applications
Laura McQuarrie — September 2, 2016 — Fashion
References: ciatelondon
Ciate's 'Mani Marker' is a portable manicure pen that offers an easy and mess-free way for women to apply nail polish on the go.
With its precision tip, the product promises to provide quick, full coverage for a total of up to 25 times. The youthful product comes in a range of sophisticated colors, including pink 'Beauty Queen,' classic red 'Lady Luck' and a teal blue color by the name of 'Thrill Seeker.'
These manicure markers from Ciate are among many others on the market that are drawing inspiration from back-to-school products for kids. Across the beauty industry and beyond, these items are part of a larger pattern of products that tap into play, nostalgia and other aspects of kidult culture.
With its precision tip, the product promises to provide quick, full coverage for a total of up to 25 times. The youthful product comes in a range of sophisticated colors, including pink 'Beauty Queen,' classic red 'Lady Luck' and a teal blue color by the name of 'Thrill Seeker.'
These manicure markers from Ciate are among many others on the market that are drawing inspiration from back-to-school products for kids. Across the beauty industry and beyond, these items are part of a larger pattern of products that tap into play, nostalgia and other aspects of kidult culture.
Trend Themes
1. Portable Manicure Pens - The trend of portable manicure pens offers an opportunity for disruptive innovation in the nail polish industry by providing a hassle-free way to apply nail polish on the go.
2. Back-to-school Inspired Products - The trend of back-to-school inspired products presents an opportunity for disruptive innovation in various industries, such as beauty, fashion, and home goods, by tapping into nostalgia and play.
3. Kidult Culture Products - The trend of kidult culture products opens up disruptive innovation opportunities in multiple industries, including beauty, fashion, and lifestyle, by catering to the desire for products that evoke youthful enjoyment and nostalgia.
Industry Implications
1. Nail Polish Industry - The nail polish industry can explore disruptive innovation opportunities by developing and marketing portable manicure pens that provide mess-free and convenient nail polish application.
2. Beauty Industry - The beauty industry can capitalize on the trend of back-to-school inspired products by creating innovative beauty products that appeal to consumers' nostalgia and desire for playfulness.
3. Fashion Industry - The fashion industry can leverage the trend of kidult culture products by designing and producing clothing and accessories that evoke a sense of nostalgia and cater to consumers' desire for youthful enjoyment.
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