This Manga Editorial Debuts Kit Wan Studio's Spring/Summer 2019
References: kitwanstudios & hypebeast
A manga editorial is launched to mark the release of Kit Wan Studio's Spring/Summer 2019 campaign. Dubbed 'Chapter 000 第零章: The Odyssey,' the collection does not only fuse fantasy with reality but also brings two cultures together. For one, the "angular tech wear pieces" are indicative of the years that the designer spent in Norway. However, there is a potent sense of heritage here since Kit Wan pays tribute to his home — Hong Kong, by way of infusing his clothing with traditional elements and silhouettes derived from fiction. The fact that Kit Wan's garments are presented in a creative manga editorial, featuring both animation and cosplay-inspired styling, also adds a sense of authenticity to the Spring/Summer 2019 collection.
Photo Credits: Isaac Lam
Illustration Credits: Otto To
Photo Credits: Isaac Lam
Illustration Credits: Otto To
Trend Themes
1. Manga-inspired Fashion - Brands can explore the use of manga aesthetics and storytelling techniques to create distinctive collections that appeal to a younger and diverse customer base.
2. Cross-cultural Fashion - Opportunities abound for designers to blend cultural elements, narratives, and aesthetics in creating new and hybrid fashion collections that reflect today's diverse global society.
3. Cosplay-inspired Styling - Fashion brands can take inspiration from cosplay to create playful and experiential campaigns that invite customers to experiment with different looks and styles.
Industry Implications
1. Fashion - Fast fashion, e-commerce, and luxury brands can all benefit from the disruptive innovations brought about by manga-inspired fashion and cross-cultural fashion trends.
2. Animation and Gaming - Animation studios and gaming companies can explore opportunities to collaborate with fashion designers and brands in bringing their characters and narratives to life through clothing collections and editorial campaigns.
3. Creative Media - Creative media agencies and digital marketing companies can help fashion brands produce and distribute visually engaging and interactive content that blends animation, cosplay, and manga elements to connect with younger consumers and build brand loyalty.
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